Brand Tone

Functional, transactional, and straightforward, focusing on commercial aspects.

Brand Values

• •Accessibility
• •Value
• •Convenience

Best Practices

• •Create a Simple Tone of Voice Guide: Define the brand as "Clear, Helpful, and Value-Driven." List words to use (e.g., "easy," "save," "discover") and words to avoid (e.g., "luxury," "exclusive," "bespoke") to ensure the language aligns with the brand's position.
• •Use a Consistent Welcome Series: Develop a standardized three-part email series for new subscribers. The first email should deliver the promised discount, the second can introduce popular product categories, and the third can share a customer favorite. This creates a consistent initial experience.
• •Standardize Product Descriptions: Create a template for all product descriptions. For example: a short, benefit-oriented opening line; three bullet points highlighting key features; and a concluding sentence on how the product improves the customer's life. This ensures all products "speak" in the same voice.
• •Establish a Social Media Persona (When Created): Before launching any social media, decide on the platform's purpose. If it's for customer service, the tone should be helpful and responsive. If for deals, it should be exciting and urgent. Sticking to one primary purpose per platform prevents a confusing brand message.
• •Audit All Copy Quarterly: Every three months, review all customer-facing text from the website homepage to email footers. Check for consistency with the defined tone of voice. This is especially important as a business grows and new copy is written, potentially by different people.

Social Perception

Neutral or non-existent, operating anonymously without a public image.

Copy Examples

• •Why wait? Shop our collection of home essentials, gadgets, and more. Get 10% off your first order when you sign up today!
• •Simplify your meal prep with our multi-function vegetable chopper. Durable, easy to clean, and designed to save you time. Spend less time chopping and more time enjoying.
• •Hi [Name], thanks for being a VIP! This week, we've handpicked our best-selling items and new arrivals just for you. Don't miss out on these popular products before they're gone.
• •Welcome to Wynn's Retail. Our mission is simple: to bring you a curated selection of quality products at prices you'll love. We believe shopping online should be straightforward and rewarding, and we're dedicated to making your experience a great one.
• •It looks like you left some great items in your cart. Ready to make them yours? Complete your order now and we'll get them shipped out to you right away.