Brand Tone

Luxurious, Sophisticated, and Exclusive

Brand Values

• •Excellence
• •Luxury & Quality
• •Creating Memorable Experiences
• •Artistry & Attention to Detail
• •Service-Driven

Best Practices

• •Emphasize Exclusivity and Quality: Consistently use language that highlights the premium nature of the materials, the bespoke design of the products, and their direct connection to the luxury of Wynn Resorts. Words like "signature," "exclusive," "curated," "finest," "artisan-crafted" can reinforce this.
• •Evoke Sensory Experience: Describe products in a way that allows the reader to imagine the feel, comfort, and opulence. Focus on the tactile ("sumptuous softness," "plush embrace") and the emotional benefits ("serene escape," "restorative sleep").
• •Maintain Sophistication in Language: Use elegant and refined vocabulary. Avoid overly casual slang or colloquialisms. The tone should be aspirational yet accessible enough for those seeking to bring luxury into their homes.
• •Connect to the Wynn Resort Legacy: Regularly remind customers that these products are the same ones found in the acclaimed Wynn Resorts, leveraging the established reputation for luxury and guest satisfaction. Phrases like "As enjoyed in our suites," or "The essence of the Wynn stay" can be effective.
• •Focus on the "Why" - The Transformation: Beyond just selling products, sell the transformation of a home into a personal sanctuary, a retreat that mirrors the comfort and luxury of a Wynn resort. Highlight the lifestyle and the feeling the products create.

Social Perception

high-end luxury and exceptional quality

Copy Examples

• •Headline: The Wynn Experience, Curated for Your Home. Body: Indulge in the world-renowned comfort and elegance of Wynn Resorts, now seamlessly transitioned into your personal sanctuary. Discover the Wynn Dream Bed, our signature linens, and exclusive home accents—each piece a promise of unparalleled luxury. Bring home more than a memory; bring home the Wynn standard.
• •Product Focus (Dream Bed): Your Nightly Five-Star Retreat. Body: Escape to the exceptional comfort of the Wynn Dream Bed. Meticulously designed and exclusively ours, it’s the secret to the restorative sleep you’ve cherished during your stays. Now, this unparalleled nightly indulgence can be yours. Elevate your rest, elevate your every day.
• •Email Subject: An Invitation to Everyday Opulence. Body: Dear [Customer Name], Recreate the serene ambiance and exquisite comfort of your favorite Wynn suite. Our Wynn at Home collection offers the signature sheets, plush towels, and bespoke accessories that define our award-winning experience. Shop now and transform your home into a haven of sophisticated tranquility.
• •Social Media Post (Conceptual, if they had one): Image: A beautifully made Wynn Dream Bed with sunlight streaming in. Caption: Where dreams are not just made, but impeccably furnished. The Wynn Dream Bed and our exclusive 507-thread-count linens. Experience the art of refined living, every day. #WynnAtHome #LuxuryLiving #DreamBed #HomeSanctuary #WynnExperience
• •Website Banner: Exclusively Wynn. Exclusively Yours. Body: From the heart of Wynn Resorts to the comfort of your home, discover a collection crafted for those who appreciate the pinnacle of quality and design. These are not just home goods; they are an extension of an unparalleled lifestyle.