Brand Tone

Curated & Artisanal, Supportive & Empowering, Community-Oriented, Warm & Approachable, Thoughtful & Mindful, Resilient & Growth-Oriented, Chic & Unique

Brand Values

• •Supporting Women & Small Businesses
• •Community Building
• •Craftsmanship & Quality
• •Uniqueness & Curation
• •Ethical Sourcing/Practices
• •Resilience & Empowerment
• •Personal Connection & Service

Best Practices

• •Storytelling is Key: Share the stories of the female artists and makers behind the products. This reinforces the values of support, empowerment, and community.
• •Emphasize "Curated" and "Handcrafted": Use descriptive language that highlights the uniqueness, quality, and small-batch nature of the items. Avoid generic retail terms.
• •Maintain a Warm, Personal Voice: Whether in product descriptions, social media captions, or email marketing, write as if you're speaking to a friend. Reflect the personalized customer service Wyllo is known for.
• •Champion Your Mission: Regularly reiterate the brand's commitment to supporting women-owned businesses. This is a strong differentiator and resonates with your target audience.
• •Visual Consistency: Ensure that photography and visual branding align with the artisanal, chic, and warm aesthetic of the products and the shop itself. Visuals should feel authentic and inviting.

Social Perception

Wyllo is perceived positively as a "hidden gem" and a "tastemaker's marketplace" that offers high-quality, unique products. Customers value its mission of supporting women-owned businesses and local artisans, and appreciate the excellent and personalized customer service.

Copy Examples

• •Discover Wyllo: where every piece tells a story of female artistry and small-batch charm. Unearth unique gifts and handcrafted treasures that empower women and enrich your life. #ShopWyllo #WomenOwned #SupportSmall
• •Adorn yourself with meaning. Our [Product Name] earrings, handcrafted by [Artist Name], are more than just jewelry – they're a celebration of women's creativity and resilience. Find your unique sparkle at Wyllo.
• •Unleash your inner maker! Join our upcoming [Workshop Name] workshop at Wyllo, led by talented local artist [Artist's Name]. Connect, create, and become part of our empowering community. Spaces are limited – sign up today!
• •At Wyllo, your purchase makes a difference. We're proud to partner with over 50 inspiring female designers and makers, helping their small businesses flourish. Shop with purpose, celebrate artistry.
• •Looking for a gift that’s as unique as they are? Explore Wyllo’s curated collection of handcrafted wonders – from artisan candles to one-of-a-kind home decor. Give thoughtfully, support women artists.