Brand Tone

enthusiastic, magical, and community-focused

Brand Values

• •Passion for Fantasy and Sci-Fi
• •Uniqueness and Magic
• •Quality (Stated)
• •Cultural Inspiration
• •Community Engagement

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., magical, enthusiastic, knowledgeable, witty), including a list of "do" and "don't" words/phrases.
• •Immerse in the Fantasy Lexicon: Regularly use words and phrases that evoke magic, adventure, mythology, and the specific fantasy themes relevant to your products (e.g., "arcane," "ethereal," "artifact," "quest," "lore").
• •Speak to Your Community: Address your audience as fellow enthusiasts or "adventurers." Use inclusive language that fosters a sense of belonging and shared passion.
• •Tell a Story: Frame product descriptions and marketing messages not just as sales pitches, but as snippets of a larger, enchanting narrative. What story does this item tell?
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website, in emails, social media posts, and even customer service interactions is harmonious and consistently reflects the brand's magical and enthusiastic identity.

Social Perception

mixed

Copy Examples

• •Unleash arcane power with our new Dragon's Eye Dice Set! Each roll is a whisper from ancient beasts, meticulously crafted to bring legendary tales to your gaming table. What adventures will they unlock for you?
• •Fellow adventurers! We've unearthed a new treasure: the Celestial Sphere Locket. What magical properties do you imagine it holds? Share your most enchanted theories in the comments below!
• •Your hoard is about to get a legendary upgrade! For a limited time, claim 15% off all dragon-inspired jewelry. It's time to wear your magic.
• •More than just a shop, Wyvern's Hoard is a fellowship of dreamers, gamers, and magic-seekers. Founded by true fantasy devotees, we journey far and wide to bring you artifacts worthy of your own epic saga.
• •Beyond the Veil: Discovering the Real-World Magic in Our Latest Collection. We believe everyday life deserves a sprinkle of enchantment, and our newest arrivals are imbued with just that...