Brand Tone

Accessible, Conscious, Independent & Unique

Brand Values

• •Individuality & Self-Expression
• •Quality Craftsmanship
• •Affordability & Value
• •Style & Design
• •Social Consciousness/Independence

Best Practices

• •Highlight values consistently
• •Weave brand values like individuality, craftsmanship, affordability, and social consciousness naturally into all communications
• •Apply to product descriptions
• •Apply to social media captions
• •Apply to About Us narratives

Social Perception

A brand that is customer-focused, values quality and affordability, and emphasizes individuality, craftsmanship, and social consciousness.

Copy Examples

• •Unlock Your Unique Style
• •Designer eyewear at a revolutionary price
• •Unique & Affordable Eyewear
• •Celebrate unique personalities
• •Leading the way for socially conscious businesses