Brand Tone

Authoritative and Expert, Traditional and Heritage-Focused, Professional and Formal, Proud and Respectful, Direct and Informative

Brand Values

• •Heritage and Tradition
• •Quality and Craftsmanship
• •Authenticity
• •Expertise and Specialization
• •Reliability and Trust
• •Adaptability and Innovation (within tradition)
• •Customer Service

Best Practices

• •Emphasize Heritage and Longevity: Consistently reference the company's extensive experience and historical significance in product descriptions, 'About Us' sections, and relevant communications.
• •Use Formal and Respectful Language: Given the nature of the products and their association with military and ceremonial functions, maintain a professional and respectful tone. Avoid overly casual slang or colloquialisms.
• •Highlight Quality and Authenticity: Use precise language that speaks to the craftsmanship, adherence to specifications, and genuine nature of the items. Words like "authentic," "regulation," "precision-crafted," and "historic specification" can be effective.
• •Be Informative and Factual: Provide clear, accurate information about products, their history (where relevant), and materials. This builds trust and underscores expertise.
• •Maintain Visual Consistency: Ensure that the tone of the copy is reflected in the visual elements used on the website and social media (e.g., high-quality product photography, historical imagery where appropriate). While this is visual, it supports the textual tone.

Social Perception

A Specialist and Authoritative Source, High Quality, Reliable and Efficient, Steeped in History, A Family-Run Business with a Legacy

Copy Examples

• •Wyedean: Weaving the Threads of Military Tradition for Over 160 Years. Authentic Regalia, Expertly Crafted.
• •This [Specific Braid Name] is manufactured in strict adherence to historic Ministry of Defence specifications, ensuring authentic detail and lasting quality. A testament to British military heritage, crafted by Wyedean.
• •Since 1964, Wyedean has been the trusted manufacturer of the finest military accoutrements. Our commitment to heritage, precision, and quality craftsmanship is woven into every item we produce for His Majesty's Armed Forces and discerning collectors worldwide.
• •From the archives: A [Product Name] as worn by [Regiment/Rank] in [Year]. Wyedean is proud to uphold the legacy and meticulous standards of British military insignia. #WyedeanHeritage #MilitaryHistory #BritishArmy
• •Discover Newly Listed Historic Accoutrements & Uniform Pieces from Wyedean.