Brand Tone

Professional, Established, Quality-Conscious, Passionate, Personal, Proactive, Modern, Responsible

Brand Values

• •Heritage and Experience
• •Quality and Excellence
• •Customer Satisfaction and Joy
• •Sustainability and Responsibility
• •Strong Relationships
• •Adaptability and Forward-Thinking

Best Practices

• •Focus on the reliability and expertise that comes with experience.
• •Emphasize Sustainability and Modern Values: Consistently mention the commitment to organic, vegan-friendly, and sustainable options, appealing to modern consumer and business ethics.
• •Avoid overly casual language but ensure the copy feels engaging and human.
• •Highlight the 'Joyous Moments' mission in communications.
• •Showcase the family-owned partnerships and the dedication to quality.

Social Perception

Reliable, high-quality, professional partner, focused on sustainability and customer satisfaction.

Copy Examples

• •At your service since 1891, bringing quality wine and spirits to Sweden.
• •Creating joyous moments through a curated portfolio of exceptional products.
• •Dedicated to providing personal and proactive support to our partners.
• •Eco-certified and committed to sustainable practices.
• •Partnering with family-owned producers to deliver wines and spirits with strong beliefs.