Brand Tone

Passionate, innovative, conscious, creative, informative, with a sense of craft and premium quality, positioning products as thoughtful and high-end, complemented by a playful and modern edge.

Brand Values

• •Sustainability
• •Innovation
• •Craftsmanship & Quality
• •Conscious Enjoyment

Best Practices

• •Always anchor the messaging in the brand's core mission of sustainability, connecting every piece of content back to the story of upcycling wine to reinforce brand value and differentiation.
• •Balance craft and creativity by using a tone that is both sophisticated and playful; discuss technical aspects of distillation and craftsmanship with authority while utilizing creative product names and modern branding to keep the voice fresh and approachable.
• •Use storytelling to frame products not just as drinks, but as the final chapter of a wine's story, leveraging this narrative of transformation as a powerful and unique marketing tool.
• •Consistently use words like "conscious," "thoughtful," and "sustainable" to build an identity for customers who are not just buying a product, but making a deliberate, value-driven choice.
• •Maintain visual and textual cohesion across all platforms, ensuring that the innovative, clean, and premium tone of the copy is reflected in high-quality imagery of the product, process, and potential uses to reinforce the brand's quality-conscious positioning.

Social Perception

A niche, artisanal producer with a compelling story, presenting itself as sophisticated, modern, and environmentally responsible, actively building a dedicated community around its unique products.

Copy Examples

• •Headline: Don't Waste a Drop. Body: Great stories, like fine wine, only get better with time. We take mature wines and distill their character into a spirit of exceptional quality. Discover Wybrand—a new life for old wine. #Wybrand #Sustainability #UpcycledSpirits #ConsciousDrinking
• •Headline: Meet Wild Betty. Body: A little wild, a lot of character. Our "Wild Betty" is born from mature wine and infused with natural flavors for a taste that's completely unique. Perfect for cocktails and unforgettable aperitifs. Ready to try something new? #WildBetty #Wybrand #CraftSpirits #CocktailHour
• •Text Overlay: The heart of our craft. We partner with the historic Kramer Distillery, where traditional methods and innovative spirit meet to create every bottle of Wybrand. #Craftsmanship #SwissMade #Distillery #Wybrand
• •Headline: Wine's Second Act. Body: We transform mature wines into premium, handcrafted brandy. A story of renewal, taste, and conscious enjoyment in every sip. Explore the journey from vineyard to still.
• •Headline: What does "conscious enjoyment" mean to you? Body: For us, it’s knowing every sip of Wybrand honors sustainability and craft. We love giving mature wine a vibrant new purpose. How do you bring consciousness to your moments of enjoyment? Share with us below! #ConsciousLiving #Wybrand #Community #DrinkSustainably