Brand Tone

Friendly and Approachable, Community-Focused and Trustworthy, Caring and Personalized, Professional and Knowledgeable

Brand Values

• •Customer Satisfaction/Service Excellence
• •Community Connection
• •Personalized Care
• •Trust and Reliability
• •Accessibility and Convenience
• •Affordability

Best Practices

• •Prioritize "Community" and "Care": Always weave in language that reflects a deep connection to the local community and a genuine concern for patient well-being. Use words like "neighbor," "family," "trusted," and "caring."
• •Emphasize Personalized Service: Highlight the pharmacy's commitment to knowing its customers and tailoring services to individual needs. Avoid overly clinical or impersonal language.
• •Maintain a Friendly and Welcoming Voice: Copy should sound approachable and helpful. Use contractions where appropriate for a more conversational feel. Imagine speaking directly to a valued member of the community.
• •Showcase Experience and Trust: Leverage the pharmacy's long history (since 1963) and the expertise of the staff to build confidence. Phrases like "experts in our field" or "highly-trained staff" can be used subtly.
• •Focus on Solutions and Convenience: While being friendly, also clearly communicate the practical benefits: saving time, saving money, easy prescription refills, drive-thru service, and comprehensive care.

Social Perception

A reliable, long-standing community pharmacy, Customer-centric and caring, A preferable alternative to larger chain pharmacies, Knowledgeable and professional, Family-oriented

Copy Examples

• •Headline: More Than Just Prescriptions, We're Your Neighbors. Body: Since 1963, Wyatt's Pharmacy has cared for Lithia Springs families. Experience fast, friendly service and advice you can trust. We're here for your health, every step of the way.
• •Headline: Skip the Long Lines, Not the Care. Body: At Wyatt's Pharmacy, we know your time is valuable. Enjoy our convenient drive-thru and personalized attention from pharmacists who truly care about getting to know you and your health needs.
• •Headline: Your Health, Our Priority. Expert Care, Close to Home. Body: From $5 generics to specialized medical equipment and vaccinations, Wyatt's Pharmacy offers comprehensive services with a personal touch. Our highly-trained team is dedicated to your well-being.
• •Headline: Decades of Trust, Generations of Care. Body: Wyatt's Pharmacy: A family-owned tradition of serving our community with a smile. We offer competitive prices and go the extra mile because to us, you're family too.
• •Headline: Friendly Faces, Expert Advice. That's the Wyatt's Way. Body: At Wyatt's Pharmacy, we believe in building relationships. Our team is here to answer your questions and provide the personalized support you deserve. Come see why we've been a community favorite since 1963!