Brand Tone

Caring, Professional, and Supportive

Brand Values

• •Reliability
• •Compassion
• •Community-Centric
• •Accessibility & Affordability

Best Practices

• •Lead with Compassion: Always start from a place of empathy. Use words like "caring," "support," and "comfort." Frame your products and services not just by their features, but by how they solve a human problem or provide peace of mind.
• •Highlight Your Heritage: Consistently reference your "Locally Owned Since 1963" status. This is a powerful differentiator that builds immediate trust and reinforces your connection to the community.
• •Simplify the Complex: Position yourself as the "Insurance Experts." Use clear, simple language to explain how you take the burden of navigating insurance and billing off your customers' shoulders. This turns a potentially negative topic into a positive brand attribute.
• •Use Patient Voices: Continue to leverage testimonials and "Real Stories." Social proof is incredibly powerful in healthcare. Let the positive experiences of past customers speak for you, as their words naturally carry the caring and supportive tone you aim for.
• •Be a Problem-Solver: In all copy, focus on the solution, not just the product. Instead of "We sell hospital beds," use "We provide safe and comfortable at-home recovery solutions." This approach is more patient-centric and aligns with your core values of care and reliability.

Social Perception

Trustworthy, Helpful and Efficient, Stress-Reducing, A "Best Kept Secret"

Copy Examples

• •Compassionate Care, Delivered. Since 1963. From mobility solutions to maternity support, we're your local experts in medical equipment. We handle the insurance, so you can focus on what matters most.
• •Reclaim Your Independence and Comfort. Don't let mobility challenges limit your comfort at home. Our range of lift chairs provides the perfect blend of style, support, and ease-of-use. With expert guidance and insurance navigation from our caring team, finding the right fit is simple and stress-free.
• •Wyatt's DME - West GA's Top Choice. Locally owned since 1963. We accept most insurance, including Medicare & Medicaid. Fast delivery on wheelchairs, walkers, and more.
• •More Than a Supplier, We're Your Neighbor. For over 60 years, Wyatt's DME has been a pillar of the West Georgia community. Being locally owned isn't just a fact —it's our promise. A promise of personalized, responsive service and a compassionate team that treats you like family.
• •Your Insurance-Covered Breast Pump is a Click Away. Let us handle the paperwork. The Wyatt's DME team is here to help you get top-quality maternity supplies, stress-free.