Brand Tone

Helpful and Customer-Oriented, Quality-Focused, Approachable and Friendly, Professional and Reliable

Brand Values

• •Customization and Individuality
• •Quality Craftsmanship
• •Customer Satisfaction
• •Comfort and Style
• •Durability and Practicality

Best Practices

• •Focus on "You" and "Your": Always address the customer directly and center the copy around their needs, desires, and how Zotra.de can solve their problems or enhance their spaces.
• •Highlight Quality and Craftsmanship: Consistently mention the high-quality materials, Austrian manufacturing, durability, and attention to detail in product descriptions and marketing materials.
• •Emphasize Customization: Make "custom-made," "tailor-made," and "personalized" key recurring phrases to reinforce this core brand value.
• •Maintain a Helpful and Approachable Voice: Use clear, friendly language. Ensure contact information is easily accessible and encourage customers to reach out with questions or custom requests.
• •Showcase Customer Satisfaction: Integrate positive customer testimonials and reviews into website copy, social media posts, and advertisements to build trust and reinforce the brand's commitment to its clients.

Social Perception

Positive Customer Experiences, High-Quality Products, Excellent Customer Service, Reliable and Fast, Value for Money, Trustworthy

Copy Examples

• •Headline: "Your Perfect Comfort, Custom-Made." Body: "At Zotra.de, we believe your space should reflect your unique style. That's why we craft high-quality, tailor-made cushions and upholstery, designed for your ultimate comfort and a perfect fit. Let's create your cozy corner together."
• •Headline: "Quality You Can Feel, Style You’ll Love." Body: "Experience the Zotra.de difference. Our Austrian-made cushions are crafted with durable, OEKO-TEX certified fabrics and meticulous attention to detail. From custom bench pads to cozy lounge cushions, we bring comfort and elegance to your indoor and outdoor spaces."
• •Headline: "Don't Just Sit, Settle In." Body: "Tired of 'almost right'? Get exactly what you envision with Zotra.de. Our easy-to-use online configurator and friendly team are here to help you design the perfect custom cushions. Quality materials, expert craftsmanship, and your satisfaction are at the heart of everything we do."
• •Headline: "Built to Last, Designed for You." Body: "Invest in comfort that endures. Zotra.de offers robust, weather-resistant outdoor cushions and stylish, durable indoor upholstery, all made to your exact specifications. Enjoy premium quality and personalized style, delivered right to your door."
• •Headline: "Creating Your Comfort Zone, One Stitch at a Time." Body: "We're passionate about making your home more comfortable and beautiful. At Zotra.de, every custom cushion is lovingly manufactured in Austria, ensuring top-notch quality and a product you'll cherish. Tell us your vision, and we'll bring it to life."