Brand Tone

Informative, Benefit-Oriented, Encouraging, Positive, Direct, Action-Oriented, Tech-Forward (for Zorelie)

Brand Values

• •Well-being and Health
• •Quality and Effectiveness
• •Customer Satisfaction
• •Confidence
• •Innovation (for Zorelie as a whole)

Best Practices

• •Emphasize Benefits Over Features: Always tie features back to the direct benefit for the user.
• •Use Empowering and Positive Language: Words like transform, rediscover, unlock, improve, boost create a sense of hope and positive change.
• •Develop a simple style guide with key phrases, do's and don'ts for language, and core messages to help all content creators stay aligned.
• •Highlight the risk-free nature of the product, such as the 90-day guarantee.
• •Focus on the comfort and convenience of using the product in various daily activities.

Social Perception

Aim for a positive perception focusing on customer satisfaction, pain relief, posture improvement, and product quality. Address concerns about transparency and build trust through reviews and reliable service. Position as an emerging brand building trust.

Copy Examples

• •Stand tall, live better.
• •Shop Now & Transform Your Well-being.
• •With our 90-day guarantee, your journey to better posture is risk-free!
• •Crafted from breathable, high-quality materials, it’s comfortable enough for all-day wear, whether you're at your desk or on the go.
• •Thousands have found relief and renewed confidence with AlignFlex.