Brand Tone

Friendly and Approachable, Authentic and Cultural, Community-Oriented, Convenient and Service-Focused, Value-Driven

Brand Values

• •Cultural Diversity and Authenticity
• •Quality and Freshness
• •Customer Satisfaction and Convenience
• •Community Building
• •Affordability

Best Practices

• •Embrace Warm and Inclusive Language: Use welcoming and friendly words. Address the diverse community directly (e.g., "Food Lovers," "Berlin families," "Taste explorers"). Avoid overly formal or technical jargon.
• •Highlight Authenticity and Origin: When describing products, briefly mention their cultural origin or traditional use. This reinforces the value of authenticity (e.g., "Authentic Ajvar, just like back home," "Traditional spices for your favorite Indian curry").
• •Show, Don't Just Tell, Community Spirit: Feature customer stories (with permission), highlight cultural festivals, and talk about local partnerships. This demonstrates community involvement rather than just claiming it.
• •Keep it Energetic and Positive: Especially on social media, use emojis where appropriate, ask questions to engage the audience, and maintain an upbeat tone that reflects the vibrancy of the cultures they represent.
• •Prioritize Clarity and Convenience: Ensure all copy related to online ordering, delivery, store locations, and special offers is clear, concise, and easy to understand, reflecting the value of customer convenience.

Social Perception

Positive, Reliable Source, Expanding and Accessible, Community Hub

Copy Examples

• •Headline (General): Your Berlin Home for Balkan, Indian, Asian & African Flavors! Explore authentic tastes at Zora Supermarkt. 🌶️🍚 Body: Missing the taste of home or eager to discover new culinary worlds? Zora Supermarkt brings a vibrant array of authentic groceries from the Balkans, India, Asia, and Africa right to your Berlin neighborhood and online store! Fresh produce, beloved brands, and all the spices you need. Come explore!
• •Social Media Post (TikTok/Instagram - showcasing Balkan products): From Plazma and Ajvar to your favorite Balkan cheeses – we’ve got your cravings covered! 🇷🇸🇧🇦🇭🇷🇲🇪🇲🇰🇸🇮 What Balkan treat are you picking up this week at Zora Supermarkt? #BalkanFoodBerlin #ZoraSupermarkt #TastesLikeHome
• •Website Banner (Promoting Online Shopping): Authentic Groceries, Delivered Fast! 🛒💨 Can't make it to the store? Get your favorite Balkan, Indian, Asian & African essentials delivered same-day in Berlin from zorastore.eu. Your kitchen will thank you!
• •In-store Signage (Highlighting Community): More Than a Supermarket, We're Your Community. Celebrating Berlin's diverse cultures, one delicious meal at a time. Thank you for being part of the Zora family! #ZoraLovesBerlin
• •Email Newsletter Subject (Focus on Freshness & New Arrivals): 🌶️ Fresh Flavors Have Arrived! Discover New Balkan Delicacies & Your Weekly Essentials at Zora! Body Snippet: Hello Food Lovers! This week at Zora Supermarkt, we're excited to bring you an even wider selection of fresh produce and authentic ingredients, including new arrivals directly from the Balkan region! Come find the freshest spices, traditional sweets, and all you need for those cherished family recipes...