Brand Tone

Ethical & Conscious, Natural & Pure, Caring & Trustworthy, Scientific & Effective, Approachable & Educational

Brand Values

• •Respect for the Environment
• •Fair Trade & Social Responsibility
• •Organic & Natural Integrity
• •Efficacy & Quality
• •Cruelty-Free
• •Local Sourcing & Production (Canadian/Québécois)

Best Practices

• •Emphasize core values: Consistently weave in keywords and phrases related to 'organic,' 'fair trade,' 'eco-friendly,' 'argan oil,' 'natural,' and 'cruelty-free' to reinforce brand identity.
• •Maintain a balance of science and nature: Highlight both the natural purity of the ingredients and the scientific research/efficacy behind the product formulations.
• •Be transparent and informative: Clearly explain the origin of ingredients (like argan oil from women's cooperatives in Morocco), the benefits of key components, and the brand's ethical commitments.
• •Share customer testimonials and awards to build credibility.
• •Use high-quality visuals and design elements to reinforce the brand's eco-luxury positioning.

Social Perception

Positive & Respected, High-Quality & Effective, Trustworthy & Transparent, Pioneer in Eco-Luxury, Community-Oriented

Copy Examples

• •Reveal your best skin, naturally.
• •Our Ecocert-certified argan oil treasures deliver visible anti-aging and hydrating benefits, because you deserve beauty without compromise.
• •Combined with the finest organic ingredients and Canadian expertise, Zorah Biocosmetics offers a unique blend of tradition and innovation for skin that feels as good as it looks.
• •Let's change the world, one beautiful jar at a time.
• •Experience the transformative power of ethically sourced argan oil, crafted with care in Canada.