Brand Tone

Friendly and approachable

Brand Values

• •Friendliness
• •Approachability
• •Community
• •Helpfulness
• •Positivity

Best Practices

• •Develop a Simple Style Guide: Even a brief guide outlining your brand's personality (e.g., 'Confident, Trendy, Playful, Aspirational'), preferred vocabulary (and words to avoid), and go-to emojis or hashtags can ensure consistency across all writers and platforms.
• •Tailor the tone slightly for the platform (e.g., more conversational on Instagram, slightly more descriptive on product pages).
• •Define your target audience and tailor the tone to resonate with them.
• •Use brand voice consistently across all communication channels.
• •Create a brand glossary to ensure consistent use of terminology.

Social Perception

Hard to gauge perception beyond their immediate followers due to lack of widespread reviews or media mentions.

Copy Examples

• •Hey there! 👋 We're so glad you're here!
• •Have questions? We're happy to help! 😊
• •Welcome to our community! Let's connect! 🤝
• •Thanks for being part of the family! ❤️
• •We're here to make your day a little brighter! ✨