Brand Tone

aspirational and serene, yet accessible

Brand Values

• •Well-being and Harmony
• •Quality and Efficacy
• •Sensory Experience

Best Practices

• •Lead with the Feeling, Support with the Tech
• •Use Elevated, Serene Language
• •Segment B2C and B2B Messaging
• •Educate, Don't Just Sell
• •Maintain Visual and Textual Cohesion

Social Perception

The public perception of Zensaria is positive, with customers acting as advocates who appreciate the aesthetic, and view the brand as trustworthy and professional, expert in aromatization.

Copy Examples

• •Your Home is Your Sanctuary. Shouldn't it Feel Like One? Leave the stress of the day at the door. With Zensaria, you can transform your home into a haven of tranquility with the press of a button. Our professional diffusers and exclusive fragrances like White Tea or Blue Wood create a subtle, lasting ambiance that calms the mind and uplifts the spirit. Discover your signature scent today. Call to Action: Find Your Calm.
• •What Does Your Brand Smell Like? Create an unforgettable first impression that goes beyond sight and sound. Zensaria's professional scenting solutions help businesses from spas to boutiques and offices craft a unique sensory identity. Increase customer dwell time, enhance brand recall, and foster a welcoming atmosphere. Call to Action: Scent Your Business.
• •Precision and Elegance: Meet the Lumia Diffuser. Total control over your environment is here. The Lumia diffuser offers programmable scheduling and intensity settings, ensuring the perfect level of fragrance for any space up to 100m³. Its silent, cold-air diffusion technology preserves the integrity of our fine oils for a pure, consistent scent. Professional quality, now for your home. Call to Action: Shop The Lumia.
• •New Arrival: Experience Mediterranean Journey. Let your senses set sail. Our newest fragrance, Mediterranean Journey, captures the essence of a coastal breeze with refreshing notes of sea salt, herbal greens, and a hint of citrus. It’s the perfect scent to energize your space and welcome the season. Be the first to experience it. Call to Action: Explore the Collection.
• •Stop masking odors. Start transforming your air. That feeling when your house actually smells good 24/7. #Zensaria #HomeUpgrade #AromaDiffuser #LifeHack #HomeDecor