Brand Tone

Joyful, Confident, Nature-Inspired, Approachable, and Culturally Proud

Brand Values

• •Celebration of Brazilian Culture
• •Unique Design & Vibrant Aesthetics
• •Sustainability
• •Customer Satisfaction
• •Connection with Nature

Best Practices

• •Highlight Unique Design & Brazilian Inspiration: Consistently refer to the unique aspects of the prints and designs, linking them back to Brazilian culture, nature, or specific inspirations.
• •Incorporate Values Naturally: Weave in mentions of sustainability, confidence, and joy in a way that feels authentic to the product and brand story.
• •Emphasize Quality & Craftsmanship: Reinforce the idea that the pieces are 'crafted with care'.
• •Leverage Customer Testimonials: Share positive feedback about fit, fabric, and service to build trust.
• •Address Brand Name Confusion: Subtly differentiate from the other similarly named brand (Zalora) if needed, focusing on Zellora's unique Brazilian identity.

Social Perception

Positive (among existing customers), with a need to establish clearer brand recognition and differentiation in the broader e-commerce landscape.

Copy Examples

• •Discover the 'Sol do Cerrado' dress – a vibrant celebration of Brazilian sunshine, designed to bring joy to your everyday.
• •Crafted with care and inspired by nature, our 'Jardim Botânico' romper is made for comfort and confidence.
• •Free shipping throughout Brazil! Experience the Zellora difference: unique designs, quality fabrics, and exceptional customer support.
• •Feel the confidence bloom in our latest collection, celebrating the vibrant spirit of Brazil.
• •Zellora: Where unique design meets the beauty of Brazilian nature. Find your perfect piece and shine!