Brand Tone

Empowering and Supportive, Positive and Encouraging, Friendly and Approachable, Results-Oriented, Slightly Playful/Trendy (on TikTok)

Brand Values

• •Confidence
• •Empowerment
• •Quality
• •Comfort
• •Self-Esteem/Self-Care
• •Beauty (Inner and Outer)
• •Customer-centricity (implied)

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., Empowering, Friendly, Positive, Confident), then list 'Do's' and 'Don'ts' for language, tone, and style for each trait. This serves as a quick reference for anyone creating content.
• •Know Your Audience Deeply: Understand their aspirations, challenges, and language. Tailor the tone to resonate with them, making them feel understood and connected to the brand. For Zedeny, this means focusing on the desire for confidence and body positivity.
• •Prioritize 'Benefit to the Customer' Over Just Features: While features are important (e.g., 'high-quality fabric'), always translate them into tangible emotional or practical benefits for the customer (e.g., 'so you can feel comfortable and confident all day long').
• •Maintain Consistency Across All Channels: Whether it's the website, Instagram, TikTok, or customer service emails, the core tone should remain consistent. While the style might adapt slightly to the platform (e.g., more playful on TikTok), the underlying values and empowering message should be recognizable.
• •Train and Empower Your Team: Ensure everyone who writes for the brand (marketing, customer service, social media managers) understands and can effectively implement the brand tone. Regular reviews and feedback sessions can help maintain consistency.

Social Perception

Customers who engage with the brand on social media or purchase shapewear likely perceive Zedeny as a provider of solutions for figure enhancement and confidence boosting.

Copy Examples

• •Headline: Reveal Your Best Self. Feel the Zedeny Confidence. Body: Our [Product Name] shapewear isn't about changing who you are, it's about accentuating the amazing woman you already are. Sculpt, smooth, and step out with undeniable confidence.
• •Social Media Post (Instagram): Embrace your curves, empower your day! ✨ Our [Product Name] bodysuit is designed for comfort and crafted to perfection, so you can move, conquer, and shine. Swipe to see the Zedeny difference! #ZedenyConfianza #MoldeaTuFigura
• •Product Description Snippet: More than just shapewear, it’s your secret weapon for feeling fabulous. The Zedeny [Product Name] short offers targeted compression to smooth your silhouette under any outfit, while the breathable fabric ensures all-day comfort. Get ready to love your look.
• •Email Subject Line: Ready for a Confidence Boost, [Customer Name]? Body: Hi [Customer Name], discover the collection that’s helping women across Chile feel more confident and beautiful. Our high-quality shapewear is designed to celebrate your figure. Find your perfect fit today!
• •TikTok Video Caption Idea (showing before/after or outfit transformation): Watch the magic happen! ✨ From feeling good to feeling UNSTOPPABLE. Our Zedeny faja is all about that instant confidence boost. Link in bio to get yours! #ZedenyTransformacion #ShapewearChile #ConfianzaTotal