Brand Tone

Aspirational yet Accessible, Service-Oriented, Descriptive and Product-Focused, Emerging and Eager

Brand Values

• •Quality
• •Trendy Fashion
• •Trust and Reliability
• •Accessibility/Service

Best Practices

• •Maintain Clarity and Transparency: Especially regarding the sourcing model (acting as a purchasing service), delivery times, and return policies.
• •Use Clear, straightforward language builds trust.
• •Be Consistent Across All Channels: Ensure the tone used on the website (product descriptions, About Us page) aligns with the tone on Facebook, Instagram, TikTok, and any customer service communications.
• •Showcase both aspirational and accessible elements in copywriting
• •Highlight the service-oriented aspect, emphasizing customer support and secure transactions

Social Perception

A reliable and trendy e-commerce platform that offers a mix of luxury and affordable fashion, with a strong focus on customer satisfaction and quality service.

Copy Examples

• •Discover our latest designer collections! Heavy sequin embroidery and trendy designs await.
• •Zebestar Price super 3 piece Dress=2300! Get the best style at an affordable price.
• •Fast delivery, quality, and security guaranteed. Shop with confidence at Zebestar.
• •Need help? Our 24/7 support team is here for you. Contact us anytime!
• •Shop trendy, wearable fashion and great accessories to make your wardrobe shine.