Brand Tone

Aspirational yet Accessible, Informative and Direct, Confident, Engaging (on social media)

Brand Values

• •Accessibility/Affordability
• •Quality
• •Value for Money
• •Customer Empowerment
• •Transparency (to a degree)

Best Practices

• •Embrace "Affordable Luxury": Always balance the aspiration of high-end fragrances with the smart value proposition. Use words that evoke quality, craftsmanship, and delightful scent experiences, but frame it within reach.
• •Be Confidently Transparent (within legal boundaries): Clearly communicate that the products are "inspired by" or "our version of" popular scents. Use the "Duftzwillinge" term consistently. This builds trust with customers who are specifically looking for alternatives. Always adhere to the disclaimer about non-affiliation.
• •Focus on the Sensory Experience: Describe the scents, the notes (if appropriate and not infringing on trademarks), and the feeling they evoke (e.g., "confidence," "unforgettable," "memory"). Since it's a dupe, the familiarity of the scent profile is a key selling point.
• •Highlight German Quality: Consistently mention "Made in Germany," "high-quality essences," and "30% oil concentration" as tangible proofs of quality and value.
• •Speak the Language of Your Audience (Figuratively and Literally): Use engaging, modern language suitable for social media platforms like Instagram and TikTok. While the website is in German, if targeting a broader audience online, ensure clarity and relatable terms. Understand the "dupe" community's lexicon and motivations.

Social Perception

Customers seeking alternatives, Appreciation for "dupes", Focus on scent over brand name, Online Community

Copy Examples

• •Headline (Website/Social Media): Indulge in Iconic Scents. Discover Your Signature, Smartly. Zavogé: Luxury-Inspired German Fragrances.
• •Instagram Caption: Why choose between quality and accessibility? ✨ Our N° VII, inspired by the timeless allure of [mention type of scent, e.g., a warm, spicy classic], is crafted in Germany with a 30% oil concentration for a scent that lingers. Experience the power of unforgettable fragrance, without the premium price tag. #ZavogeFragrances #Duftzwillinge #LuxuryForLess #ScentOfTheDay #MadeInGermany
• •TikTok Video Concept Script (Voiceover): POV: You smell expensive without emptying your wallet. 😉 *[Showcasing a Zavogé bottle]* This is Zavogé N° X, our take on that famous [mention scent category e.g., fresh, aquatic] vibe you love. German quality, incredible scent. Link in bio to explore the collection! #Zavoge #FragranceDupe #SmartScents #PerfumeTok #SmellGoodFeelGood
• •Email Marketing Subject Line: Unlock a World of Exquisite Fragrances – Sensibly Priced. Body Snippet: At Zavogé, we believe everyone deserves to experience the confidence and joy of a captivating fragrance. Our German-crafted perfume dupes offer the essence of your favorite luxury scents, made with high-quality ingredients for a lasting impression. Explore our collection and find your new obsession.
• •Product Description Snippet: Zavogé N° XV - An olfactory journey inspired by [mention character of the original, e.g., seductive amber and floral notes]. Masterfully blended in Germany, this Extrait de Parfum features a rich 30% oil concentration, ensuring a captivating and enduring scent experience. Dare to be memorable, without the designer markup.