Brand Tone

Friendly and Approachable, Trendy and Fashion-Conscious, Empowering and Confident, Helpful and Customer-Centric, Proud and Established (but youthful in communication)

Brand Values

• •Quality and Craftsmanship
• •Comfort
• •Variety and Style
• •Customer Satisfaction
• •Family and Heritage
• •Accessibility

Best Practices

• •Embrace Conversational Language: Use contractions (it's, you're), friendly interjections (Wow!, Yay!), and address the customer directly (you, your). Keep sentences relatively short and easy to understand.
• •Incorporate Emojis (Platform Appropriately): Use emojis strategically on social media (especially Instagram and TikTok) to add personality and visual appeal, aligning with the friendly and trendy vibe. ✨😍💖👟
• •Highlight Empowerment and Confidence: Use words and phrases that make the customer feel good about themselves and their style choices (e.g., "own your style," "walk with confidence," "feel fabulous").
• •Show, Don't Just Tell, the Trendiness: Instead of just saying "we're trendy," showcase it by referencing current styles, popular aesthetics (e.g., "perfect for your capsule wardrobe," "that clean girl aesthetic"), or how the shoes fit into modern life.
• •Maintain a Helpful and Positive Voice: Even when addressing potential issues or in customer service copy, maintain a solutions-oriented, positive, and understanding tone. Always reinforce the brand's commitment to quality and customer satisfaction.

Social Perception

Positive Overall, Stylish and On-Trend, Good Value and Quality, Reliable Service, Engaging and Modern

Copy Examples

• •✨ Walk this way! ✨ Our NEW Zavatty collection just dropped, bringing you the freshest trends and that comfort you crave. Ready to make every street your runway? 😉 Tap to shop! #Zavatty #NewCollection #ColombianStyle #ComfortIsQueen
• •From ☕ coffee runs to 💃 date night! Watch how these Zavatty sneakers take you EVERYWHERE. Obsessed is an understatement! 😍 Which look is your fave? 👇 #ZavattyStyle #SneakerGame #OOTD #VersatileFashion
• •More than just shoes, it's a family passion! 🇨🇴 For over 30 years, Zavatty has been crafting quality and style in Colombia. Feel the love and dedication in every step. Discover your perfect pair today! #ZavattyLegacy #MadeInColombia #ShoesWithSoul
• •Step Up Your Style Game! 🔥 Your favorite Zavatty shoes are now on SALE. Don't just follow trends, set them with confidence and unbeatable comfort. Shop now before they're gone! #ZavattySale #FashionFinds #TreatYourFeet
• •Hey Gorgeous! A Little Zavatty Treat Just For You... 😉 (Body snippet): Because you deserve it! As one of our amazing Zavatty fans, here’s an exclusive peek at... We love seeing you shine!