Brand Tone

Trustworthy and Reliable, Customer-centric and Supportive, Dedicated and Passionate, Accessible and Value-oriented

Brand Values

• •Transparência (Transparency)
• •Confiança (Trust)
• •Qualidade (Quality)
• •Excelência no Atendimento (Excellence in Service)
• •Customer Satisfaction

Best Practices

• •Prioritize Clarity and Simplicity: Use straightforward language that is easy for a broad audience to understand, aligning with the value of "Transparência."
• •Emphasize Benefits and Solutions: Focus on how the products improve the customer's daily life, as suggested by their mission "melhorem seu dia a dia" (improve their day-to-day).
• •Maintain a Helpful and Approachable Voice: Ensure all communications, from product descriptions to customer service interactions, are friendly and supportive, reflecting "Excelência no Atendimento."
• •Reinforce Trust and Reliability: Consistently mention quality, secure shopping, and customer satisfaction guarantees, as these are core to their stated values.
• •Be Direct About Value: Clearly communicate offerings like free shipping and competitive prices, appealing to customers looking for accessible quality.

Social Perception

A reliable, quality-focused, and customer-friendly online retailer offering a diverse range of products.

Copy Examples

• •Your trusted online store for quality products.
• •First-class customer service to assist you.
• •A team dedicated and passionate about what it does.
• •Affordable prices and free shipping available.
• •Committed to customer satisfaction as our highest priority.