Brand Tone

Empowering, Confident, Elegant, Sophisticated, Modern, Trendy, Approachable, and potentially Conscious

Brand Values

• •Style & Individuality
• •Quality & Durability
• •Practicality & Versatility
• •Customer Satisfaction
• •Elegance & Sophistication
• •Sustainability

Best Practices

• •Use empowering and confident language to resonate with the target audience.
• •Highlight the elegance and sophistication of the products through descriptive adjectives.
• •Incorporate a sense of modernity and trendiness in the product descriptions.
• •Emphasize customer-focused initiatives such as discounts, free shipping, and readily available customer support.
• •Subtly weave in the brand's commitment to sustainability by mentioning eco-friendly materials or practices.

Social Perception

Positive, with customers appreciating the style, space, and suitability for daily use. Potential for confusion with other brands like 'Zara' needs to be addressed in marketing efforts.

Copy Examples

• •Vista-se com atitude! (Dress with attitude!)
• •Aposte no seu estilo (Bet on your style)
• •Bolsa Elegance – Sofisticação e Funcionalidade (Elegance Bag – Sophistication and Functionality)
• •Moda feminina com personalidade, conforto e tendências atuais (Women's fashion with personality, comfort, and current trends)
• •Use o cupom 01ZARAI para sua primeira compra (Use coupon 01ZARAI for your first purchase)