Brand Tone

Friendly and Approachable, Passionate and Story-driven, Authentic and Down-to-earth, Appreciative

Brand Values

• •Handcrafted Quality
• •Cornish Heritage & Inspiration
• •Uniqueness and Personalization
• •Customer Focus and Service
• •Family Values
• •Eco-consciousness (emerging)

Best Practices

• •Embrace Your Cornish Roots: Consistently weave in references to Cornwall, the coastal lifestyle, and the inspiration drawn from the local environment. This is a unique selling point and resonates with your audience.
• •Tell a Story: Whether it's about the inspiration behind a piece, a glimpse into the making process, or the joy of a customer receiving a gift, storytelling makes the brand more relatable and memorable.
• •Use Warm and Personal Language: Maintain a friendly, approachable, and slightly informal tone. Address customers directly and make them feel like part of the Zamsoe family. Phrases like "we love hearing your stories" enhance this.
• •Highlight the "Handmade" Aspect: Continuously emphasize the care, attention to detail, and passion that goes into crafting each item. This reinforces the quality and uniqueness of your products.
• •Be Authentic and Transparent: Share glimpses of your process, your team (even if it's a small family team), and your values. Authenticity builds trust and a stronger connection with your customers.

Social Perception

Positive and Trusted, Excellent Customer Service, Ideal for Gifting, Authentically Cornish, Reliable and Professional (for wholesale)

Copy Examples

• •Instagram Post (New Coastal Collection): "Catch the Cornish tide with our new Seashore Treasures collection! 🌊 Each piece is lovingly handcrafted right here in our Porthcothan Bay studio, inspired by salty air and sandy toes. Which piece tells your coastal story? #ZamsoeCornwall #HandmadeJewellery #CoastalInspired #CornishCraft"
• •Facebook Ad (Personalised Gift Focus): "Looking for a gift as unique as they are? ✨ Our personalised initial charms, handmade in Cornwall, add that extra special touch. Let us help you create a meaningful keepsake. Message us your story, we love making bespoke pieces! #ZamsoeGifts #PersonalisedJewellery #HandmadeWithLove #CornwallMade #ThoughtfulGifts"
• •Website Product Description (for a specific brooch): "Inspired by a blustery walk along the Cornish cliffs, this little [Brooch Name] brooch captures the wild beauty of our home. Handcrafted with [materials], it’s a tiny piece of Cornwall to carry with you. Perfect for adding a touch of handcrafted charm to your favourite jacket or scarf."
• •Email Newsletter Snippet (Studio Update): "Hello from sunny (well, mostly!) Cornwall! Karen and the team have been busy bees in the studio, fuelled by tea and coastal views, crafting some exciting new designs we can't wait to share with you. Keep an eye out next week! 😉 #Zamsoe #BehindTheScenes #CornishLife #ArtisanJewellery"
• •Generic Ad Copy (Brand Essence): "From our Cornish hands to yours. ✨ Zamsoe creates unique, handcrafted jewellery and gifts, filled with stories and inspired by the sea. Discover a little piece of Cornwall to cherish. #Zamsoe #HandmadeInCornwall #UniqueGifts #JewelleryWithMeaning #ShopSmallUK"