Brand Tone

Quality-focused, health-conscious, authentic, trustworthy, and warm.

Brand Values

• •Quality
• •Authenticity
• •Health
• •Customer Satisfaction
• •Mediterranean Culinary Experience

Best Practices

• •Maintain a consistent emphasis on product quality and natural ingredients.
• •Balance health-conscious messaging with authentic Mediterranean culinary experience.
• •Incorporate Arabic phrases and cultural references where appropriate to connect with the target audience.
• •Highlight customer service aspects like 24/7 support, secure payment, and easy returns.
• •Use warm and inviting language, particularly in Arabic content, to convey a sense of care and authenticity.

Social Perception

A premium brand that cares about quality, health, and authentic Mediterranean flavors, while providing excellent customer service.

Copy Examples

• •Cold-pressed from the finest olives, it’s 100% natural and organic, bringing authentic Mediterranean goodness and healthful vitality to your table.
• •Stay healthy with Zait Cart.
• •Discover Authentic Flavors: New Arrivals at Zait Cart + Your 10% Off Welcome!
• •We're passionate about sourcing the finest, most authentic olive oils, dates, cheeses, and traditional delicacies – pure, healthy, and crafted with care.
• •صُنعت بحب (Made with love)