Brand Tone

Enthusiastic, Fan-Centric, Magical, Heroic, Playful, Official and Authentic

Brand Values

• •Storytelling and Character Development
• •Empowerment and Courage
• •Quality and Authenticity
• •Fan Connection
• •Innovation and Imagination

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the brand's tone (enthusiastic, magical, heroic, fan-centric), key vocabulary (e.g., "Miraculers," "Kwamis," "Transform," "Heroez"), and a "do/don't" list for language. This ensures everyone creating content is aligned.
• •Immerse Writers in the ZAG HEROEZ Universe: Ensure copywriters are familiar with the shows, characters, and storylines. This allows them to naturally incorporate thematic elements and fan-insider language authentically.
• •Prioritize Fan Language and Engagement: Use language that resonates directly with the fanbase. Encourage interaction by asking questions, running polls, and using calls-to-action that invite fans to share their experiences and love for the characters.
• •Balance Enthusiasm with Professionalism: While the tone is playful and enthusiastic, maintain a level of professionalism, especially when addressing product details, quality, and customer service. Ensure clarity and accuracy in all communications.
• •Regularly Audit and Refine Content: Periodically review website copy, social media posts, and marketing materials to ensure they consistently reflect the defined brand tone and values. Adapt as the brand evolves and new ZAG HEROEZ properties emerge.

Social Perception

Official Source, Product Appeal, Community Engagement, Strong Emotional Connection (Positive) but also High Prices, Shipping Costs and Issues, Customer Service Inconsistencies, Quality Control Concerns (Negative)

Copy Examples

• •Unleash Your Inner Hero! 🐞✨ Get your paws on the official Miraculous Ladybug collection, straight from ZAG HEROEZ. Shop now and let your true powers shine!
• •Calling all Miraculers! 🎉 The Kwamis have arrived! Bring home the magic with our new, exquisitely detailed Kwami figures. Limited edition – don't miss out on your favorite magical companion!
• •Transform your everyday! 💥 From alya's iconic Rena Rouge necklace to Cat Noir's powerful ring, discover authentic ZAG HEROEZ jewelry made for true fans. Wear the adventure!
• •Spotted: Your new favorite tee! 🐾 Show off your Miraculous style with our latest apparel collection. Designed by the creators, loved by heroes like you!
• •More than just merch, it's a piece of the magic! ✨ Zag Store is your official portal to the ZAG HEROEZ universe. Quality you can trust, adventures you'll cherish.