Brand Tone

Enthusiastic & Passionate, Community-Focused & Inclusive, Playful & Fun, Approachable & Friendly, Knowledgeable & Collector-Oriented

Brand Values

• •Passion for TCGs
• •Community Building
• •Customer Experience
• •Authenticity & Trust
• •Fun & Engagement

Best Practices

• •Speak Human, Not Corporate: Use conversational, approachable language. Avoid overly formal jargon. Think "fellow fan" not "valued customer."
• •Inject Enthusiasm: Let your genuine passion for TCGs shine through. Use exclamation points (appropriately!), emojis that fit the playful vibe, and enthusiastic adjectives.
• •Foster Interaction: Ask questions, run polls, encourage user-generated content (e.g., sharing their pulls), and respond to comments and messages promptly and warmly. This reinforces the community value.
• •Be Visually Consistent: Ensure your images and videos on social media match the fun, vibrant, and community-oriented tone of your copy. Show real people, exciting products, and community events.
• •Tell Your Story (and Theirs): Share the "why" behind Zadoys (the passion, the community focus). Highlight customer stories or event moments to make the brand relatable and reinforce the sense of belonging.

Social Perception

Seen as a Hub for TCG Enthusiasts, Reputable & Trustworthy, Engaging & Active, Community Builder, Passionate Experts

Copy Examples

• •Headline: Your Next Pokémon Adventure Starts at Zadoys! 🔥 Catch 'Em All Here! Body: From the latest booster packs to rare Japanese singles, Zadoys is YOUR ultimate hub for all things Pokémon! Join our awesome community, share your best pulls, and let's explore the TCG world together! #Zadoys #PokemonTCG #CommunityLove
• •Headline: Level Up Your Collection! ✨ Epic New Arrivals This Week! Body: Heads up, Trainers! Fresh heat just landed at Zadoys.ch! Score those chase cards, complete your sets, and maybe even find a new favorite game. What are you hunting for this week? Let us know! 👇 #TCGTuesday #NewDrops #CardCollectorsUnite
• •Headline: Zadoys Game Night is ON! 🚀 Who's Ready to Duel? Body: Grab your decks and your best game face! Our weekly TCG night is the perfect place to test your skills, meet fellow players, and just have a blast. Newbies and veterans welcome – it's all about the fun! Check our events page for details! #ZadoysEvents #TCGCommunity #PlayMoreGames
• •Headline: Unboxing Magic! 🎉 Watch Our Latest TikTok/Twitch Opening! Body: We just went LIVE opening [Name of new TCG product] and pulled some absolute fire! 🔥 Did we find that ultra-rare [Card Name]? Click the link in bio to watch the replay and share the hype with us! What should we open next? #CardOpening #LiveStream #TCGFun
• •Headline: More Than Just a Shop – We're Your TCG Family! ❤️ Body: Zadoys started from a love for cards, just like yours! We're passionate about building a space where every collector and player feels at home. Got a question? Looking for a specific card? We're here to help! Welcome to the Zadoys community. #ZadoysStory #PassionForTCGs #WelcomeHome