Brand Tone

Passionate & Enthusiastic, Community-Focused, Friendly & Approachable, Helpful & Informative, Dynamic & Current

Brand Values

• •Passion for TCGs
• •Community Building
• •Customer Satisfaction
• •Growth & Improvement
• •Accessibility & Inclusivity

Best Practices

• •Speak from the Fan's Perspective: Use language that resonates with TCG players – terms, inside jokes (appropriately), and an understanding of the excitement of collecting and playing. "Gotta catch 'em all!"
• •Prioritize Community Engagement: Actively ask questions, encourage sharing, and use "we" and "us" to foster a sense of belonging in all communications. Frame events as gatherings of friends.
• •Maintain Enthusiasm Authentically: Let the genuine passion for TCGs shine through. Use exclamation points judiciously but effectively to convey excitement. Avoid overly corporate or sterile language.
• •Be Helpful and Supportive: Offer tips, guides, and be responsive to queries. Position Zadoys not just as a seller but as a knowledgeable resource for the TCG community.
• •Keep it Current and Dynamic: Reflect the ever-evolving world of TCGs by highlighting new arrivals, upcoming releases, and fresh content regularly, mirroring their motto of "weekly new products."

Social Perception

Trusted Retailer, Community Hub, Enthusiast-Run, Good Selection & Service

Copy Examples

• •Headline for New Release: "Your Next Adventure Awaits! 🔥 Dive into the latest [TCG Name] expansion – fresh pulls & epic battles start at Zadoys!"
• •Social Media Post (Community Event): "Game night this Thursday is looking legendary! 🤩 Who's bringing their A-game to Zadoys? Share your deck ideas below – let's get hyped together! #ZadoysCommunity #TCGLife"
• •Product Description Snippet (for a sought-after card): "The hunt is over, Trainers! ✨ We've snagged a limited stock of the elusive [Card Name]. Add this gem to your collection and feel the power. Catch it before it's gone!"
• •Email Newsletter Teaser: "Hey [Customer Name], fellow card fanatic! 👋 Get ready for weekly drops, exclusive Zadoys event invites, and tips from the TCG frontline. Your journey to becoming a master collector starts here!"
• •"About Us" Excerpt Refresh: "From a couple of Pokémon fans trading duplicates to Switzerland's hub for all things TCG – Zadoys is built on passion! We're still those excited kids at heart, now dedicated to bringing you the best cards and a community to share the thrill with. Come join the Zadoys family!"