Brand Tone

Direct, Demonstrative, Enthusiastic, Solution-Oriented, Value-Driven, Helpful, Reassuring, Informal (on social media)

Brand Values

• •Innovation and Practicality
• •Customer Satisfaction
• •Value for Money
• •Trust and Security
• •Convenience

Best Practices

• •Emphasize Value and Trust: Consistently mention guarantees, secure payment, free shipping, and discounts to reinforce the value proposition and build customer confidence.
• •If the copy is enthusiastic and demonstrative, the visuals should be dynamic and clearly show the product in beneficial action.
• •Use clear and concise language to demonstrate product benefits.
• •Incorporate customer testimonials or reviews to build credibility.
• •Address customer concerns proactively, especially regarding security and authenticity.

Social Perception

The brand is perceived as innovative, value-driven, trustworthy (due to addressing security concerns), and customer-centric. Customers expect good deals and practical solutions. There is concern about fake sites, but the brand is proactive in addressing this.

Copy Examples

• •"Economize MUITO dinheiro" (Save a LOT of money)
• •"50% OFF" (50% OFF)
• •"Track Your Order" feature
• •Highlighting innovative products with free shipping across Brazil
• •Videos showcasing products in action, often highlighting their problem-solving nature or uniqueness