Brand Tone

Elegant & Sophisticated, Mindful & Conscious, Artisanal & Passionate, Minimalist & Modern

Brand Values

• •Quality Craftsmanship
• •Integrity of Design & Fit
• •Local Sourcing & Production
• •Mindful Consumption
• •Timeless Style
• •Comfort
• •Ethical Considerations

Best Practices

• •Emphasize Artisanal Language: Use words like "handcrafted," "artisanal," "meticulously," "Tuscan," "Italian leather" to reinforce the quality and origin.
• •Highlight Mindful Production: Incorporate phrases like "limited quantities," "consciously conceived," "locally sourced," "less-is-more" to communicate ethical and sustainable values.
• •Focus on Timeless Elegance & Modern Minimalism: Use descriptive terms that evoke sophistication, simplicity, clean lines, and modern classics rather than fast-fashion trends.
• •Show, Don't Just Tell, Comfort & Quality: Instead of just saying "comfortable," describe the experience – "buttery soft lamb nappa," "padded insole," "forms around your foot." Similarly, detail the quality aspects like "superior grade leathers" and "custom designed hardware."
• •Maintain a Sophisticated yet Approachable Voice: The tone should be luxurious but not alienating. Share the designer's passion and the brand's story to create a connection with the audience.

Social Perception

High-Quality & Luxurious, Comfortable & Wearable, Designer-Led & Reputable, Emerging & Noteworthy, Valued for Craftsmanship

Copy Examples

• •Yuni Buffa: Italian Craftsmanship, Modern Soul. Experience the quiet luxury of shoes designed with intention. Each pair of Yuni Buffa heels and flats is meticulously handcrafted in Tuscany, blending timeless minimalism with unparalleled comfort. Discover footwear that doesn’t just make a statement, but tells a story of mindful artistry.
• •The Art of Slow Fashion: Crafted for You, Consciously. In a world of fleeting trends, Yuni Buffa embraces a ‘less-is-more’ philosophy. Our limited-quantity collections are born from locally sourced Tuscan leathers and the skilled hands of artisans, ensuring every shoe is a testament to enduring style and responsible creation.
• •Designed for Living, Made for Lasting. Yuni Buffa shoes are more than an accessory; they are a companion. With a focus on superior fit and the finest materials, we create modern classics you’ll reach for season after season. Feel the difference of true Italian artisanship.
• •Simplicity Speaks Volumes. Inspired by ‘90s minimalism, Yuni Buffa redefines elegance through clean lines and subtle sophistication. Our designs celebrate the beauty of simplicity, offering luxurious comfort and a modern aesthetic for the discerning woman.
• •From Tuscany, With Passion: The Yuni Buffa Difference. Founded by designer Yuni Buffa, our label is built on a lifetime of dedication to the art of shoemaking. Each pair is a realization of a vision for luxury footwear: exceptional design, perfect fit, and the highest quality components, all handcrafted with care in Italy.