Brand Tone

Professional and Knowledgeable, Innovative and Forward-Thinking, Customer-Centric and Supportive, Reliable and Trustworthy, Solution-Oriented

Brand Values

• •Innovation
• •Quality and Durability
• •Customer Satisfaction & Service
• •Functionality and Efficiency
• •Collaboration and Wellness
• •Adaptability/Flexibility
• •Continuous Improvement
• •Sustainability

Best Practices

• •Always Emphasize Solutions and Benefits: Instead of just listing features, explain how Luxor products solve specific customer problems and improve their work lives (e.g., "increase focus," "streamline workflow," "create flexible learning spaces").
• •Maintain a Professional Yet Approachable Voice: Use clear, concise language. Avoid overly technical jargon where possible, but convey expertise and authority. Be friendly and helpful in customer interactions.
• •Highlight Innovation and Quality: Weave in messages about their commitment to developing new, improved products and the durability/reliability of their existing lines. Use phrases like "cutting-edge," "thoughtfully designed," "built to last."
• •Be Customer-Centric and Supportive: Frame copy around the customer's needs and aspirations. Reinforce the availability of support and the company's dedication to customer satisfaction. Use welcoming and encouraging language.
• •Ensure Visual and Messaging Cohesion: While this is about copywriting, the copy should align with the visual branding (which their brand guidelines describe as "fresh, on-trend, friendly, and confident"). The overall message across all platforms should tell the same story of a reliable, innovative, and customer-focused brand.

Social Perception

Generally perceived as a provider of good quality, functional, and innovative workspace furniture. Customers often praise their customer service. The brand is seen as a long-standing and reputable company in the industry.

Copy Examples

• •Headline (Standing Desk): "Elevate Your Productivity. Discover the Luxor Difference in Ergonomic Design."
• •Social Media Post (New Product Launch): "Introducing the [New Product Name]! We're constantly innovating to make your workspace work smarter, not harder. Experience seamless [key benefit] and transform your [office/classroom/home office] today. #LuxorWorkspaces #Innovation #Productivity"
• •Website 'About Us' Snippet: "For over 75 years, Luxor Workspaces has been dedicated to crafting innovative solutions that enhance efficiency and collaboration. From pioneering classroom tools to cutting-edge office environments, our commitment to quality and customer success drives us forward. Let's build your ideal workspace, together."
• •Email to a Customer Inquiring about a Solution: "Thank you for reaching out to Luxor Workspaces! We understand you're looking to [customer's need]. Our [Product Category] line is designed for exactly that, offering [Benefit 1] and [Benefit 2]. Our team is here to help you find the perfect fit. How about we schedule a quick call to discuss your specific requirements?"
• •Product Description (Mobile Cart): "Navigate your workday with ease. The Luxor [Cart Name] mobile utility cart offers robust construction and smart organization, ensuring your essential tools are always where you need them. Built for durability, designed for efficiency. [Learn More/Shop Now]"