Brand Tone

Whimsical & Enchanting, Creative & Inspiring, Warm & Friendly, Gift-Oriented

Brand Values

• •Creativity & Imagination
• •Joy & Happiness
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Creating Magical Moments/Experiences

Best Practices

• •Create a Brand Voice Style Guide: Document key tone words (e.g., whimsical, enchanting, creative, warm, joyful), "words we use" and "words we avoid," and examples of brand-aligned copy. Share this with anyone creating content.
• •Emphasize Storytelling: Frame product descriptions and social media posts around the "experience" and the "story" the product helps create, rather than just its features. Use evocative language that sparks imagination.
• •Maintain Visual Consistency: Ensure that all visuals (photography, videography, graphics) align with the whimsical, cozy, and magical aesthetic. This reinforces the written tone.
• •Engage with a Friendly and Helpful Voice: In customer interactions (comments, DMs, emails), always use a warm, approachable, and helpful tone, reflecting the "amazing customer service" value.
• •Incorporate User-Generated Content (UGC) with Permission: Share customers' photos and videos of their completed kits. This not only provides social proof but also naturally reflects the joy and creativity the brand inspires, reinforcing the desired perception. Ensure that the captions accompanying UGC still align with the established brand voice.

Social Perception

Positive for Core Products, Appreciation for Service, Limited Broader Awareness, Potential Confusion

Copy Examples

• •Instagram Post (Image of a completed Book Nook): "Escape into a storybook world without leaving your shelf! ✨ Our [Product Name] Book Nook isn't just a craft, it's a tiny portal to enchantment. What magical tale will yours tell? #Happinest #BookNook #DIYMagic #CreateYourStory"
• •Facebook Ad (Carousel of DIY Miniature Houses): "Build your dream tiny world! 🏡💕 From cozy cottages to magical shops, our DIY Miniature House kits are packed with charm and endless creativity. Perfect for a relaxing weekend project or a heartfelt gift. Find your little piece of happiness at Your Happinest! Shop now for 15% off with code HAPPI15. [Link]"
• •Product Description Snippet (for a new DIY kit): "Unleash your inner artist and craft a miniature masterpiece! This [Product Name] kit comes with everything you need to build a scene filled with whimsical details and warm, glowing lights. It's more than a model; it's a memory in the making, wrapped with love, just for you or a special someone."
• •Email Subject Line (for a holiday promotion): "🎁 Gift a Sprinkle of Magic this Season! Discover Enchanting DIY Kits from Happinest."
• •TikTok Video Caption (fast-motion video of kit assembly): "From box to breathtaking! ✨ Watch the [Product Name] come to life. So satisfying! Ready to build your own happy place? Link in bio! #DIYCrafts #MiniatureWorld #HappinestStore #CreativeJoy #GiftIdeas"