Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Health-Conscious and Quality-Focused, Community-Oriented, Eco-Conscious

Brand Values

• •Local
• •Personal
• •Sustainable
• •Freshness and Quality
• •Health and Wellbeing
• •Convenience

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand voice (friendly, enthusiastic, health-conscious, local, sustainable) with examples of do's and don'ts. Share this with anyone creating content.
• •Prioritize "Local," "Personal," and "Sustainable": Ensure these core values are woven naturally into your messaging across all platforms. Use stories of local sourcing, personal customer interactions, or sustainable practices.
• •Engage Authentically: Respond to comments and messages in a manner that reflects your friendly and approachable tone. Personalize interactions where possible.
• •Visual Consistency: Ensure your imagery and visual branding (colors, photography style) align with your fresh, vibrant, and high-quality verbal tone. Your Instagram already does this well.
• •Train Your Team: Ensure that any staff interacting with customers, whether online or in-person, understand and embody the brand's tone and values. This creates a cohesive brand experience.

Social Perception

The brand aims to be perceived as a high-quality, friendly, local provider of fresh beverages and curated drink boxes with a strong commitment to sustainability. Customers likely perceive them as a go-to for healthy and convenient drink options in their local area (Amersfoort). The emphasis on "borrelboxen" also positions them as a facilitator of social gatherings and enjoyment.

Copy Examples

• •Instagram Post (Image: Colorful array of fresh juices): Brighten your day the Amersfoort way! ☀️ Our daily squeezed juices are packed with local goodness and a whole lotta love. Grab yours to go and taste the sunshine! #YourDrinksToGo #FreshJuice #AmersfoortLocal #HealthyHabits #SustainableSipping
• •Facebook Ad (Targeting local businesses): Fuel your team with freshness! Your Drinks To Go offers delicious, healthy, and sustainably sourced coffee, juices, and smoothie catering for your Amersfoort office. Let's make your workday a little more personal and a lot more vibrant! Learn more about our business options. #OfficeCatering #AmersfoortBusiness #LocalSupport #HealthyWorkplace #YourDrinksToGo
• •Website Homepage Banner: Locally Sourced, Personally Crafted, Sustainably Served. Your daily dose of delicious is right here at Your Drinks To Go. Explore our fresh juices, energizing coffees, and delightful borrelboxen.
• •Instagram Story (Poll): What's your go-to refreshment? 🤔 A) Zesty Fresh Juice 🍊 B) Creamy Dreamy Smoothie 🍓 C) Perfect Morning Coffee ☕ Let us know! We love making your favorites, personally, every day! #YourChoice #AmersfoortDrinks #LocalLove
• •Promotional Email Subject Line: Sip Sustainably! 🌿 Discover Your Drinks To Go's Eco-Friendly Choices & Fresh Flavors. (Body snippet): ...because we believe in drinks that are good for you and good for our Amersfoort home. Every sip supports local and helps us on our sustainable journey together!