Brand Tone

Benefit-Oriented, Reassuring

Brand Values

• •Product Quality & Efficacy
• •Customer Reassurance
• •Solutions-Oriented
• •Benefits for the customer
• •Addressing common problems

Best Practices

• •Highlight Benefits and Solutions: Clearly communicate how the products enhance the user's experience, solve a problem (e.g., skin sensitivity).
• •Emphasize Reassurance: Use language that reassures customers, especially regarding sensitive products or concerns (e.g., skin irritation).
• •Show Product Quality & Efficacy: Ensure copy reflects positive user experiences and the effectiveness of the products, referencing reviews where possible.
• •Maintain a Benefit-Oriented Approach: Focus on how products improve customers' lives, providing solutions to common problems.
• •Use concise and impactful language to convey confidence and benefits.

Social Perception

E-commerce platform offering adult products that are high-quality and address specific user needs and concerns, especially related to convenience and sensitivity.

Copy Examples

• •"Ideal for sensitive skin"
• •"No more cuts or irritations!"
• •"Simply great!"
• •"Your secret to confidence on the go."
• •"Highlight solutions to common problems (e.g., skin irritation, convenience)"