Brand Tone

Empowering & Supportive, Holistic & Natural, Community-Focused, Informative & Trustworthy, Positive & Energetic

Brand Values

• •Holistic Wellness
• •Quality Ingredients
• •Empowerment (especially female)
• •Community
• •Transparency
• •Sustainability

Best Practices

• •Always Emphasize Empowerment: Frame messaging around supporting and uplifting the customer in their personal wellness journey. Use words that inspire confidence and strength.
• •Maintain a Holistic Perspective: Connect product benefits to overall well-being, not just isolated physical improvements. Highlight the mind-body connection.
• •Foster Community: Encourage interaction, share user-generated content (with permission), and use inclusive language ("our community," "join us").
• •Be Transparent and Informative: Clearly communicate ingredient benefits, sourcing information where relevant, and share authentic customer experiences. Avoid overly hyped or unsubstantiated claims.
• •Keep Visuals Bright, Natural, and Positive: Use imagery and a color palette that reflect health, vitality, and natural elements, consistent with the product packaging and website aesthetic. Feature relatable individuals, especially women, enjoying a healthy and active lifestyle.

Social Perception

Positive Customer Experiences, Effective Products, Trustworthy Canadian Brand, Targeted Appeal

Copy Examples

• •Instagram Post (Image: Woman adding AURA collagen to her morning smoothie): Elevate your mornings and nourish your glow from within. ✨ Our Wild Ocean Marine Collagen seamlessly blends into your favorite routines, helping you shine all day long. What’s your favorite way to AURA? #AURANutrition #HolisticWellness #CollagenBoost #HealthyHabits #ShineFromWithin
• •Facebook Ad (Carousel showing different plant-based protein flavors): Fuel your strength, deliciously! 💪 Our plant-based proteins are crafted for taste and performance, helping you conquer your wellness goals one scoop at a time. Zero sugar, all power. Discover your favorite flavor today! #AURANutrition #PlantPowered #VeganProtein #FitnessJourney #EmpoweredByAURA
• •Email Subject Line: Unlock Your Inner Radiance with AURA ✨ (Email Body Snippet): At AURA Nutrition, we believe that true wellness starts from within. Our thoughtfully crafted supplements are designed to help you feel energized, strong, and ready to elevate every moment. Discover the AURA difference and join our community of vibrant women thriving together.
• •Product Page Snippet (for Elevated Collagen Creamer): Your daily ritual, elevated. Our Elevated Collagen Creamer not only adds a delicious touch to your coffee or tea but also works to hydrate your skin, strengthen hair and nails, and support your joints. It’s more than a creamer; it’s your daily dose of holistic self-care.
• •TikTok Video Concept (Short, energetic clips of women incorporating AURA products into active lifestyles – yoga, gym, hiking): Voiceover/Text Overlay: Power your passions. Elevate your life. AURA Nutrition – with you, every step of the way. #AURANutrition #WomensWellness #ActiveLifestyle #FuelYourBody #HealthyLiving