Brand Tone

Contemporary & Modern Traditional, Vibrant & Elegant, Approachable & Confident, Fashion-conscious & Inclusive

Brand Values

• •Affordability & Quality Balance
• •Fusion of Tradition and Modernity
• •Customer-centricity (Fit & Comfort)
• •Accessibility
• •Celebrating Womanhood
• •Integrity, Result Orientation, Speed, Innovation, Camaraderie

Best Practices

• •Emphasize "Modern Indian Woman": Consistently address the target audience who seeks a blend of tradition and contemporary style, highlighting how the clothing fits into her modern lifestyle (work, casual, festive).
• •Highlight "Effortless Style & Confidence": Use empowering and positive language. Focus on how Aurelia helps women feel confident and beautiful without being overly complicated, aligning with campaigns like "Be Compliment Ready."
• •Balance "Affordability" with "Quality & Design": Reiterate the value proposition. While price is a factor, always tie it to the quality of design, fit, and fabric, ensuring the brand doesn't sound "cheap" but rather "great value."
• •Incorporate Vibrancy and Inclusivity: Use descriptive language that evokes the colorful and diverse nature of the clothing and the women who wear it. Reflect the brand's commitment to catering to women of all ages and for various occasions.
• •Maintain a Consistent Voice Across Platforms: Ensure the tone used in website copy, social media captions, ad campaigns, and even in-store communications is harmonious, reflecting a friendly, approachable, yet stylish and modern ethnic brand.

Social Perception

Popular Choice for Ethnic Wear, Associated with Celebrities, Mixed Quality Perception, Accessible and Widely Available, Seen as a Go-To for Modern Ethnic Needs

Copy Examples

• •Headline: Aurelia: Your Everyday Elegance. Effortless Indian Wear for the Modern You. Body: Discover a collection where tradition meets today. Beautiful designs, comfortable fits, and prices that make style accessible. Shine in Aurelia. #AureliaWoman #ModernEthnic
• •Headline: Be Compliment Ready. Be You. Body: Step out in confidence with Aurelia’s latest collection. Styles that speak your language, blending vibrant prints with contemporary cuts. Effortless beauty, endless compliments. Shop now! #BeComplimentReady #AureliaStyle
• •Headline: From Workdays to Weekends: Aurelia Has You Covered. Body: Find the perfect ethnic wear for every moment. Our versatile range offers the perfect mix of traditional charm and modern comfort, all while ensuring quality you can trust. Explore the new arrivals. #AureliaEveryday #IndianFashion
• •Headline: The Art of Indian Dressing, Reimagined by Aurelia. Body: Experience the richness of Indian textiles and craftsmanship fused with modern silhouettes. Affordable luxury that celebrates your unique style. Dress the part, feel the part. #AureliaFusion #ContemporaryTradition
• •Headline: Quality Ethnic Wear That Won't Break the Bank. Body: At Aurelia, we believe beautiful Indian fashion should be accessible to all. Get the latest trends, flattering fits, and lasting quality, all at prices you'll love. Discover your next favorite outfit today! #AureliaValue #StylishSavings