Brand Tone

Reliable, family-oriented, and quality-focused

Brand Values

• •Tradition
• •Quality
• •Family
• •Comfort
• •Craftsmanship

Best Practices

• •Highlight the handcrafted nature of the furniture.
• •Emphasize the family history and tradition of the Yorgancıoğlu company since 1980.
• •Use descriptive language to evoke a sense of comfort and quality.
• •Showcase the versatility of the brand by referencing both luxury furniture (Dorya) and baby furniture (Tahterevalli).
• •Incorporate local references and community engagement (e.g., Akhisar, Manisa).

Social Perception

A trusted, family-owned furniture brand with a long history of providing quality and comfortable furniture, ranging from luxury to baby furniture. A brand rooted in local communities, while having global reach.

Copy Examples

• •Yorgancıoğlu: Crafting comfortable furniture for your family since 1980.
• •Experience the Yorgancıoğlu difference: Quality craftsmanship, designed for lasting comfort.
• •From luxurious designs to delightful baby furniture, Yorgancıoğlu offers something for every home.
• •Yorgancıoğlu Mobilya, your local furniture store in Akhisar, Manisa.
• •Discover the tradition and quality of Yorgancıoğlu, where furniture is more than just a product, it's a family legacy.