Brand Tone

Enthusiastic & Positive, Honest & Transparent, Youthful & Relatable, Health-Conscious & Informative, Community-Oriented

Brand Values

• •Health & Nutrition
• •Transparency & Honesty
• •Quality
• •Taste
• •Innovation
• •Accessibility
• •Customer-Centricity

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone, key messaging points, "do's and don'ts" for language, and examples. Share this with everyone creating content.
• •Know Your Audience: Understand who you're talking to (health-conscious millennials, Gen Z, busy professionals, parents) and tailor the language to resonate with them while staying true to the core tone.
• •Use Consistent Language & Terminology: Whether it's "all-natural," "clean ingredients," "no nasties," or specific product benefit call-outs, use these terms consistently across all platforms.
• •Visuals Align with Voice: Ensure that imagery, colors, and design elements on the website, social media, and packaging reflect the brand's personality (e.g., Yogabar's vibrant, happy colors).
• •Train and Empower Your Team: Everyone interacting with customers or creating content (from social media managers to customer service) should understand and embody the brand voice. Regular refreshers can help.

Social Perception

Positive, Innovative & Leading, Youthful Appeal, Value Proposition, Growing Household Name

Copy Examples

• •Fuel your hustle, the clean way! 💪 Yogabar's all-natural protein bars are packed with goodness, not guilt. Grab yours and conquer your day!
• •Tired of snacks with mystery ingredients? So were we! That's why Yogabar is 100% transparent – just real food, real energy, real delicious. What you see is what you get! ✨
• •Say goodbye to sugar crashes and hello to sustained energy! Our Muesli is bursting with wholegrains, nuts, and seeds. Breakfast just got a whole lot happier (and healthier!).
• •Kid's snacks that parents approve of? Yes, please! Yogabar for Kids: All the yum, none of the yuck. Wholesome goodness for your little superstars. 🤸‍♀️
• •Why choose between healthy and tasty when you can have both? Yogabar: Deliciously nutritious snacks for your everyday adventures. Snack happy, live healthy!