Brand Tone

Authentic, Passionate, Natural, Pure, Caring, Nurturing, Educational, Informative, Culturally Rooted, and Proud.

Brand Values

• •Natural Purity
• •Effectiveness
• •Heritage & Tradition
• •Sustainability & Eco-consciousness
• •Health & Wellbeing
• •Transparency
• •Cruelty-Free

Best Practices

• •Weave in the founder's story and the brand's connection to Puerto Rican heritage and Taíno culture.
• •Highlight 'Natural' and 'Effective': Always emphasize the organic, vegan, toxin-free nature of the ingredients while clearly communicating the benefits and efficacy of the products in addressing specific skin concerns.
• •Use Evocative, Sensory Language: Describe the feel, the (natural) scent, and the origin of the ingredients to transport the customer and highlight the 'superfood' quality.
• •Maintain an Educational Tone: Explain the benefits of the ingredients and how they address specific skin concerns. Focus on empowerment through knowledge.
• •Use relevant hashtags to amplify the brand's message and reach a wider audience.

Social Perception

Trusted for natural ingredients, effective products, high quality, positive customer service, and growing reputation.

Copy Examples

• •Feel the difference nature makes. #YocahuOrganics #SkinSuperfood #PuertoRicanHeritage #VeganSkincare
• •Healthy skin, no compromises.
• •Discover Yocahu Organics, where ancient Taíno traditions meet modern, plant-based skincare for results you can see and feel...
• •Shop our collection.
• •Experience the rejuvenating power of skin superfood from El Yunque Rainforest.