Brand Tone

Friendly, Sentimental, Appreciative

Brand Values

• •Personalization
• •Emotional Connection
• •Craftsmanship/Attention to Detail
• •Joy of Giving/Receiving
• •Celebration of Milestones

Best Practices

• •Embrace Emotional Language: Use words that evoke warmth, joy, love, and cherished memories. Connect with the sentimental value of the products (e.g., "treasure," "cherish," "celebrate," "heartfelt").
• •Be Genuinely Appreciative: Regularly thank customers for their support and for choosing YLS Création to be part of their special moments. This reinforces the "appreciative" aspect of the tone.
• •Highlight Personalization: Continuously emphasize the customizable nature of the products. Use phrases like "uniquely yours," "made just for you," "add your personal touch."
• •Use a Friendly and Accessible Voice: Keep the language clear, approachable, and warm. Avoid overly formal or technical jargon. Emojis (like ✨, 🤍, 🌿) can be used appropriately to enhance this friendliness, as currently practiced.
• •Tell Stories (or Encourage Customers to Share Theirs): Showcase how the products fit into real-life celebrations and moments. Encourage user-generated content where customers share photos with their YLS Création items, further building on the sentimental and community feel. When sharing "behind-the-scenes" content, narrate with passion and care.

Social Perception

Customers likely perceive YLS Création as a source for thoughtful, unique, and personalized gifts and keepsakes. The emphasis on customization and event-specific items (like pregnancy announcements) suggests a brand that helps customers express personal messages and celebrate important moments in a distinct way. The visual style and product nature likely appeal to an audience that values aesthetics, sentimentality, and bespoke items.

Copy Examples

• •Instagram Post for a New Birth Poster: "Welcome little [Baby's Name]! ✨ So much love and joy wrapped up in one tiny human. We're honored to help you cherish these precious first moments with a personalized birth poster. A keepsake to treasure, always. 🤍 #YLScreation #BirthAnnouncement #PersonalizedGift #NewCollection #MadeWithLove"
• •TikTok Video Showcase (Packaging an order): "Packing up pure happiness! 🎁 Each personalized creation is made with so much care, ready to bring a smile to someone special. Thank you for letting us be a part of your beautiful stories! #YLScreation #SmallBusiness #HandmadeGift #PersonalizedJewelry #GiftIdeas #CustomerLove"
• •Website Banner for Wedding Stationery: "Say 'I Do' to uniquely you. ✨ From save-the-dates to thank you cards, let's create wedding stationery that tells your love story, beautifully. Explore our customizable designs and add that perfect personal touch to your big day. #YLScreation #WeddingInspiration #PersonalizedStationery #FutureMrs #LoveStory"
• •Instagram Story (Question Sticker): "Dreaming of the perfect gift? ✨ Let us help you create something truly memorable! What special occasion are you celebrating next? Drop it below! 👇 #YLScreation #GiftGiving #PersonalizedKeepsake #CelebrateMoments #AskUs"
• •Product Description (for a custom family illustration): "Capture your family's unique bond in a timeless custom illustration. 🌿 Tell us your story, share your cherished details, and we'll craft a piece that’s as special as the love you share. The perfect heartfelt gift or a beautiful addition to your home. Because every family is a masterpiece. #YLScreation #FamilyPortrait #CustomIllustration #HeartfeltGift #HomeDecor"