Brand Tone

Artisanal & Passionate, Elegant & Natural, Personal & Authentic, Encouraging & Evocative

Brand Values

• •Craftsmanship & Quality
• •Authenticity & Uniqueness
• •Nature-Inspired Beauty
• •Personal Connection & Service
• •Durability & Timelessness

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your tone (e.g., elegant, artisanal, personal, inspiring, natural) and those that don't (e.g., overly casual, mass-produced, aggressive, generic). Provide examples of "say this, not that."
• •Always Emphasize the "Handmade in France" Aspect: This is a core differentiator and should be woven into narratives wherever natural. Highlight the Gulf of Saint-Tropez origin for regional charm.
• •Tell the Story of the Craft: Share details about the artisanal process, the care taken with each piece, and the quality of materials (e.g., "shaped by hand," "natural stones carefully selected," "gold-filled for lasting beauty"). This reinforces the value and authenticity.
• •Maintain a Personal Touch (especially from "Jessica"): Where appropriate (like newsletters or social media interactions), use a first-person perspective from the creator to build connection and trust. Even in third-person copy, infuse the passion of the artisan.
• •Adapt Subtly for Platforms, but Keep Core Values Consistent: While TikTok might use more trending sounds or casual hashtags, the underlying message of quality, craftsmanship, and natural beauty should still resonate. The elegance should carry through, even in shorter, more visual formats. Avoid slang or overly informal language that would clash with the brand's sophisticated image.

Social Perception

Positive & Appreciative, Seen as a Local Artisan, Associated with Special Occasions, Trusted for Quality Materials

Copy Examples

• •Instagram Post (Image of a new necklace): "Whispers of the Mediterranean, captured in gold and pearl. Each curve of our new 'Riviera Dream' necklace is shaped by hand in our Saint-Tropez atelier, just for you. Discover the art of French craftsmanship. ✨ #YiskahBijoux #HandmadeJewelry #SaintTropez #ArtisanMade #NaturalPearls"
• •Website Product Description (for a personalized bracelet): "Your story, intricately woven. Let us craft a piece as unique as you are. Choose your stones, your message, and wear a Yiskah Bijoux bracelet that speaks your heart. Handmade with passion in the South of France. [Link to personalization page]"
• •Facebook Ad (Targeting engagements/weddings): "Celebrate your forever with a touch of timeless elegance. Our artisanal wedding collection, handcrafted in the Gulf of Saint-Tropez, features delicate pearls and radiant gold to illuminate your special day. Explore pieces designed to be cherished for a lifetime. #YiskahMariage #BridalJewelry #FrenchCreator #HandmadeWithLove #WeddingInspiration"
• •TikTok Video Caption (Short video showing the making process): "From our hands to yours 🇫🇷✨ Witness the journey of a Yiskah Bijoux piece. Authentic, artisanal, and made with love in St-Tropez. What should we create next? #BijouxCreateur #HandmadeProcess #ArtisanJewelry #MadeInFrance #SupportSmallBusiness"
• •Email Newsletter Snippet (New Collection Launch): "Bonjour [Customer Name], I'm thrilled to personally invite you to discover our latest collection, 'Jardin Secret.' Inspired by the hidden blooms of Provence, each piece is handcrafted with the finest natural gemstones and sustainable gold-filled metals. Bring a touch of French elegance to your everyday. With warmth, Jessica."