Brand Tone

Knowledgeable & Authoritative, Supportive & Helpful, Professional & Reliable, Approachable & Friendly, Innovative

Brand Values

• •Customer Success/Partnership: Helping customers print better, work smarter, and learn more.
• •Quality & Reliability: Guaranteeing easy-to-use, operate, and maintain equipment with dependable and affordable options.
• •Service & Support: Offering Peace of Mind through robust technical support, training, and customer service.
• •Integrity & Sincerity: Serving with sincerity and integrity.
• •Innovation & Technology: Staying abreast of technological advances to provide efficient solutions.
• •Education: Providing training classes, tutorials, and informative content.
• •Family & Community: Valuing relationships with customers and employees, fostering a sense of family and community.

Best Practices

• •Be an Educator, Not Just a Seller: Always aim to provide value through information. Share tips, how-tos, and industry insights. Frame product descriptions around solutions to customer problems.
• •Emphasize Support and Accessibility: Consistently highlight the availability of your support team. Use phrases that convey reassurance and partnership (e.g., "We're here to help," "Your success is our priority"). Make contact information easy to find.
• •Maintain a Professional Yet Human Voice: While technical accuracy is crucial, avoid overly jargon-filled language where possible. Tell the story of your brand's history and the people behind it to foster connection. Share customer success stories.
• •Showcase Reliability and Longevity: Refer to your decades of experience and the durability of your products. Use testimonials that speak to long-term satisfaction and equipment performance.
• •Stay Consistent Across All Channels: Ensure that the helpful, knowledgeable, and supportive tone is evident whether it's a website FAQ, a social media reply, a YouTube tutorial, or a sales call. Develop internal guidelines if necessary.

Social Perception

Lawson is generally perceived positively as a reliable company with excellent customer service, high-quality products, and as a trusted advisor and industry leader, known for being responsive.

Copy Examples

• •Headline: Stop Dreaming, Start Printing. Your Success is Our Blueprint. Body: At Lawson, we don't just sell equipment; we build partnerships. With 75+ years of American-made innovation and 24/7 support, we provide the tools and expertise you need to turn your vision into vibrant reality. Let's print your success story, together. Call to Action: Explore Our Starter Kits & Training!
• •Headline: Got a Print Problem? We've Got Your Back. Day or Night. Body: From tricky substrates to late-night production hiccups, Lawson's legendary 24/7 technical support means you're never alone. We're a team of printers, for printers, dedicated to keeping you up and running. Call to Action: Get Expert Support Now!
• •Headline: Quality Prints Start with Quality Foundations. Built to Last, Since 1949. Body: Lawson equipment is engineered for ease of use, reliability, and lasting performance. Invest in decades of printing innovation and enjoy the peace of mind that comes with our industry-leading warranty and support. Call to Action: Discover Our Range of Presses & Dryers.
• •Headline: Level Up Your Print Shop. Lawson Makes Advanced Tech Simple. Body: Ready for DTF, DTG, or to automate your screen room? Lawson brings you cutting-edge technology that's surprisingly easy to master. Our expert training and straightforward equipment empower you to expand your capabilities and profits. Call to Action: Schedule Your Free Demo Today!
• •Headline: More Than Machines. We're Your Creative Partners in Print. Body: Lawson is a family-driven company passionate about your craft. We offer not just the best supplies and equipment, but also the knowledge and community to help you thrive. Join the Lawson family and let's make something amazing. Call to Action: Join a Lawson Workshop!