Brand Tone

Faith-centric and Reverent, Inspirational and Uplifting, Community-Oriented, Purpose-Driven, Sincere and Passionate

Brand Values

• •Faith Expression
• •Spreading the Gospel
• •High Quality
• •Unity and Community
• •Inspiration and Encouragement
• •Customer Service Excellence

Best Practices

• •Always draw inspiration from the Bible and the brand's stated values (faith expression, spreading the Gospel, unity, inspiration).
• •Emphasize the purpose behind the products – not just selling clothes, but providing a tool for faith expression, evangelism, and community building.
• •Maintain an uplifting and positive voice, even when addressing serious aspects of faith. The overall tone should be hopeful, encouraging, and focused on the positive impact of God's love and message.
• •Use language that invites people to join a larger movement and feel a sense of belonging with other believers who share their values.
• •Focus on 'Why,' Not Just 'What'

Social Perception

A brand that provides high-quality products that serve as tools for sparking conversations and sharing the gospel, with designs inspired by scripture, Christian values, and the teachings of Jesus Christ. Aims to foster unity and community among believers and is committed to excellence in products and customer service.

Copy Examples

• •Join our community of believers wearing their faith boldly.
• •Shop the collection and shine your light.
• •Find your new favorite way to express what matters most.
• •Be ready to tell your story, inspired by designs that point to the ultimate truth and love of Jesus Christ.
• •Shop the collection and shine your light.