Brand Tone

Elegant & Sophisticated, Appreciative of Heritage & Traditional, Vibrant & Refreshing, Aspirational, Approachable Luxury

Brand Values

• •Craftsmanship
• •Tradition & Heritage
• •Quality
• •Elegance
• •Customer Satisfaction

Best Practices

• •Embrace Storytelling: Weave narratives around the craftsmanship, the inspiration behind a collection, or the cultural significance of certain designs and textiles. This reinforces the "heritage" and "artistry" values.
• •Use Evocative Adjectives: Employ words that convey elegance, vibrancy, and quality (e.g., "exquisite," "radiant," "luxurious," "intricate," "timeless," "handcrafted").
• •Maintain a Respectful and Appreciative Tone towards Indian Culture: When referencing traditional elements, do so with authenticity and reverence.
• •Focus on the Wearer's Experience: Highlight how the garments make the wearer feel – elegant, confident, connected to their heritage, and radiant.
• •Ensure Visual-Verbal Cohesion: The language used in copy should always align with the aesthetic of the product photography and website design – maintaining the overall sophisticated and vibrant feel.

Social Perception

Positive Recognition, Designer Appeal, Online Savvy, Trusted for Ethnic Fashion

Copy Examples

• •Headline: Drape Yourself in Timeless Tradition. Discover Yellow by Keerthi Reddy. Body: Experience the exquisite artistry of handcrafted Indian ethnic wear. Each piece, a vibrant celebration of heritage, designed to make you shine.
• •Headline: Elegance Woven in Every Thread. Body: Our latest collection breathes life into ancient crafts with a refreshing, modern sensibility. Indulge in the luxury of handloom, curated by Keerthi Reddy.
• •Headline: Celebrate Your Story with Yellow. Body: From intricate embroideries to rich, flowing fabrics, find the perfect expression of your unique style. Handcrafted elegance, delivered to your doorstep.
• •Headline: The Radiance of India, Reimagined. Body: Yellow by Keerthi Reddy invites you to explore a world where tradition meets contemporary grace. Discover kurtis, sarees, and lehengas that tell a story of vibrant artistry.
• •Headline: Own a Piece of Handcrafted Heritage. Body: More than just clothing, it's a legacy. Our meticulously designed ethnic wear embodies the soul of Indian craftsmanship, tailored for the discerning woman of today.