Brand Tone

Caring, natural, and effective. Focus on the benefits of organic ingredients and cruelty-free practices. Use language that evokes self-care and confidence.

Brand Values

• •Natural Ingredients
• •Efficacy
• •Cruelty-Free
• •Holistic Beauty/Self-Care
• •Customer-Centricity

Best Practices

• •Focus on 'You' and Benefits, Not Just Features: Address the customer directly and highlight how the products will solve their problems or improve their lives.
• •Emphasize Natural & Ethical Aspects: Consistently weave in mentions of organic ingredients, Argan oil's benefits, and the cruelty-free commitment.
• •Maintain a consistent brand voice across all platforms to avoid confusion.
• •Showcase positive customer reviews and testimonials to build trust and credibility.
• •Use language that evokes feelings of self-care, luxury, and natural beauty.

Social Perception

Positive perception among existing customers as an effective, natural, and ethical hair care brand. Potential for confusion due to similar names and diluted brand identity on social media.

Copy Examples

• •Reveal the natural beauty within you with our meticulously crafted Argan oil hair care ritual.
• •Experience visibly thicker, stronger hair with our Anti-hair loss & Vitality set, made with 100% organic ingredients.
• •Give your hair the love and attention it deserves. Our cruelty-free formulas are developed with compassion.
• •Transform your hair care routine into an exceptional beauty ritual in harmony with nature. Discover the power of Argan oil.
• •You deserve to feel confident and beautiful. Our products are designed to address your hair concerns and renew your confidence.