Brand Tone

Playful & Fun, Enthusiastic & Passionate, Friendly & Approachable, Creative & Unique, Confident & Bold

Brand Values

• •Joy & Happiness
• •Personalization & Self-Expression
• •Craftsmanship & Quality
• •Creativity & Uniqueness
• •Customer Focus

Best Practices

• •Embrace Playful Language: Use words like "funky," "sparkle," "bling," "sass," "obsessed," "love," and "happy." Incorporate relevant emojis (✨💖😉🪄😎) to add personality, especially on social media.
• •Maintain Enthusiasm: Write with an upbeat and passionate voice that reflects a genuine love for the products and the joy they bring to customers.
• •Highlight Uniqueness and Craftsmanship: Consistently mention the "handmade" aspect, "attention to detail," and the "unique" or "custom" nature of the products.
• •Be Friendly and Engaging: Address the audience directly (e.g., "Hey Sparkle Lover!"). Ask questions to encourage interaction and respond to comments in a warm, approachable manner.
• •Keep it Visually Congruent: Ensure that the copy complements the vibrant, sparkly, and fun visual branding seen on the website and social media. The words should evoke the same feelings as the images.

Social Perception

Positive: Generally, customers seem pleased with the products, especially the quality and unique designs of both drinkware and stickers. Fun & Vibrant: The brand is perceived as offering products that are eye-catching, sparkly, and enjoyable. Good Quality: Many reviews highlight the good quality of the materials used, particularly for the stickers. Engaging: The brand appears to have a responsive and friendly presence on social media, fostering a positive community. The TikTok shop has a high rating (4.7) and a large number of comments (7.3K), indicating strong engagement and general satisfaction.

Copy Examples

• •✨ Get Ready to OBSESS! ✨ Our newest Bling Tumbler just dropped, and it’s everything you’ve ever dreamed of and more! Handcrafted with love, a sprinkle of sass, and a whole lotta sparkle. Who’s ready to sip in style? 😉 #BearyFunky #BlingItOn #CustomTumbler #SparkleEveryDay #NewCollection
• •Your Vibe, Your Design, Your Tumbler! 💖 At Beary Funky, we’re all about making YOUR sparkle dreams come true. Got a vision for the perfect blinged-out cup? Let’s make magic happen! DM us for custom orders and let's create something uniquely YOU. #HandmadeWithLove #PersonalizedGifts #BearyFunkyCreations #UniqueDrinkware #SpreadHappiness
• •Watch the magic unfold! 🪄 From plain to PURE SPARKLE! ✨ Each gem placed with love and a little bit of funky fresh sass. What should we bling next? Drop your ideas below! 👇 #BearyFunky #TikTokMadeMeBuyIt #BlingBling #Satisfying #Handmade #CustomDrinkware @bearyfunky
• •Welcome to Beary Funky! Your one-stop shop for funky, fresh, & clean custom bling drinkware. Handmade with love and a little bit of sass to help you spread happiness, one sparkle at a time!
• •✨ Get Your Sparkle On! Fresh Bling & Funky Finds Inside! ✨(Email body snippet): Hey Sparkle Lover! Ready to add some serious FUNK to your day? We've got new arrivals that are so bright, you'll need shades! 😎 Plus, a special little treat just for our amazing subscribers...