Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Premium, Quality-focused, Potentially Spiritual (balancing performance with mindfulness)
Brand Values
- •Quality & Performance
- •Well-being
- •Sustainability & Environmental Responsibility
- •Innovation
- •Connection
- •Expertise
Best Practices
- •Emphasize Benefits Over Features: Instead of just saying 'made with sustainable fabric,' explain 'Move freely knowing your Yantra Connection activewear is kind to the planet, crafted from sustainable materials for conscious comfort.'
- •Use Storytelling: Share the brand's origin story – the 30+ years of experience, the Swiss heritage, the passion for yoga and well-being.
- •Highlight the Swiss origin to emphasize quality and precision.
- •Maintain consistency between the website's focus on performance and sustainability and the TikTok content's spiritual elements.
- •Focus on the 'connection' aspect - connecting with oneself, with movement, and with the planet.
Social Perception
A high-quality Swiss activewear brand that combines performance and sustainability with a hint of spiritual connection, appealing to those seeking well-being and mindfulness in their active lifestyle.
Copy Examples
- •Embrace the Energy.
- •High performance, high couture.
- •Join our mission for a healthier planet and a healthier you.
- •Designed with a deep understanding of the human body for optimal comfort and performance.
- •Move freely knowing your Yantra Connection activewear is kind to the planet, crafted from sustainable materials for conscious comfort.
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