Brand Tone

Premium, Quality-focused, Potentially Spiritual (balancing performance with mindfulness)

Brand Values

• •Quality & Performance
• •Well-being
• •Sustainability & Environmental Responsibility
• •Innovation
• •Connection
• •Expertise

Best Practices

• •Emphasize Benefits Over Features: Instead of just saying 'made with sustainable fabric,' explain 'Move freely knowing your Yantra Connection activewear is kind to the planet, crafted from sustainable materials for conscious comfort.'
• •Use Storytelling: Share the brand's origin story – the 30+ years of experience, the Swiss heritage, the passion for yoga and well-being.
• •Highlight the Swiss origin to emphasize quality and precision.
• •Maintain consistency between the website's focus on performance and sustainability and the TikTok content's spiritual elements.
• •Focus on the 'connection' aspect - connecting with oneself, with movement, and with the planet.

Social Perception

A high-quality Swiss activewear brand that combines performance and sustainability with a hint of spiritual connection, appealing to those seeking well-being and mindfulness in their active lifestyle.

Copy Examples

• •Embrace the Energy.
• •High performance, high couture.
• •Join our mission for a healthier planet and a healthier you.
• •Designed with a deep understanding of the human body for optimal comfort and performance.
• •Move freely knowing your Yantra Connection activewear is kind to the planet, crafted from sustainable materials for conscious comfort.