Brand Tone

Aspirational and Empowering, with a practical and reassuring undertone.

Brand Values

• •Creativity and Personalization
• •Quality and Craftsmanship
• •Accessibility and Ease
• •Innovation and Digital-First Approach
• •Sustainability and Safety

Best Practices

• •Lead with "Why," Not Just "What": Instead of just saying "We sell wallpaper," start with the mission: "We help you tell your story through your walls." Frame the product as a tool for creativity and self-expression.
• •Use Empowering & Aspirational Language: Consistently use words like "transform," "elevate," "create," "imagine," and "express." This positions the brand as a partner in the customer's creative journey, not just a retailer.
• •Always Balance Inspiration with Reassurance: Pair beautiful imagery and aspirational copy with practical reassurances. For every "Create a stunning focal point," add a "with our easy-to-install, damage-free wallpaper."
• •Segment Messaging for Different Audiences: While the core values remain the same, tailor the copy to the specific audience. For homeowners, focus on DIY ease and personalization. For B2B clients, emphasize quality, durability, and partnership opportunities.
• •Highlight Core Values in Every Communication: Regularly integrate key values into the copy. Mention "eco-friendly inks," "premium quality," or "fully customizable" in product descriptions, social media posts, and ads to reinforce the brand's commitments.

Social Perception

Perceived as a legitimate, fast-rising, and versatile company in the interior design space, known for positive customer experiences, fast shipping, easy ordering, and commitment to satisfaction and artistic excellence across residential and commercial projects.

Copy Examples

• •Your Walls, Your Story. Don't Just Decorate—Create. Explore thousands of custom murals or upload your own design.
• •From blank wall to breathtaking. ✨ Watch how our 'Blue Forest' peel-and-stick mural completely transforms this living room. Easy to install, eco-friendly, and 100% you. Ready for your own glow-up? Tap to shop.
• •Tired of boring, white walls but worried about your security deposit? Our peel-and-stick murals are made for you. Add stunning personality to your space and simply peel it off when you move. No damage, all drama. Discover your style now!
• •Pin your dream room. 📌 Our Art Deco murals bring timeless elegance and bold sophistication to any space. Made with non-toxic inks and premium materials, it's a look that's both stunning and safe. #ArtDeco #HomeInspo #WallMural #DIYDecor
• •Empower your creative vision. Xwallx offers trade professionals a seamless platform to source and create bespoke, high-quality wall murals for any residential or commercial project. With custom sizing and a vast design library, we help you turn client concepts into unforgettable spaces. Join our business program.