Brand Tone

Luxurious, Professional, Empowering, Supportive, Educational, Authoritative, Approachable, Engaging

Brand Values

• •Quality & Efficacy
• •Skin Health & Safety
• •Innovation
• •Empowerment & Community
• •Customer Satisfaction

Best Practices

• •Embrace Luxurious Professionalism: Use sophisticated yet clear language. Highlight the quality of ingredients and the efficacy of the products. Avoid overly casual slang while still being engaging.
• •Speak the Language of Empowerment: Frame messaging around helping clients and artists feel confident and successful. Use encouraging and supportive words.
• •Educate and Inform: Share knowledge about sunless tanning, ingredients, and techniques. Position the brand as an expert in the field.
• •Foster Community: Use inclusive language ("Sunless sis," "our community"). Encourage interaction and sharing of experiences, particularly on social media and in the Facebook group.
• •Maintain Visual and Verbal Consistency: Ensure that the high-end aesthetic (gold, white, black) is reflected in the tone of voice – elegant, confident, and focused on quality results.

Social Perception

Trusted by Professionals, High-Quality Products, Supportive Community, Luxurious yet Accessible

Copy Examples

• •Headline: Unlock Your Inner Glow: Experience Luxurious, Skin-Loving Sunless Tanning. Body: At Xtan Sunless, we believe a flawless tan starts with healthy skin. Our innovative formulas, rich in nourishing botanicals, deliver a radiant, natural-looking tan while keeping your skin hydrated and happy. Discover the Xtan difference.
• •Social Media Post (Image: Beautifully tanned person/product shot): Ready to elevate your tan game? ✨ Our professional-grade sunless solutions are designed for a perfect, streak-free application every time. Loved by artists, adored by clients. Tap to shop your new favorite tan! #XTanSunless #LuxuryTan #FlawlessGlow
• •Email Subject for Professionals: Grow Your Sunless Empire with Xtan Sunless. Body: Sunless sis, are you ready to take your business to the next level? At Xtan Sunless, we're passionate about empowering artists like you with top-tier products and the knowledge to succeed. Explore our pro solutions and educational resources today!
• •Product Description Snippet (for Tan Remover): Mistakes happen. Old tan needs to go. Our gentle yet effective Tan Remover erases all traces of your old tan, leaving your skin perfectly prepped and hydrated for your next sunless experience. No harsh scrubbing, just a clean canvas.
• •Blog Post Intro: The secret to a longer-lasting, more natural-looking sunless tan isn't just in the application – it's in the science of skincare. We're diving deep into how our unique blend of Eco Certified DHA and nourishing botanicals works to give you that coveted glow without compromising your skin's health. Let's talk ingredients!