Brand Tone

Innovative & Practical, Confident & Durable, Approachable & Authentic, Proudly American-Made, Enthusiast-Focused (EDC community)

Brand Values

• •Minimalism & Efficiency
• •Durability & Quality
• •Innovation & Improvement
• •Personalization & Individuality
• •Resilience & Family
• •Sustainability

Best Practices

• •Lead with Innovation and Practicality: Always highlight how the XSTO Wallet solves a problem or improves the user's daily life through its smart design and functionality.
• •Emphasize Durability and Quality Confidently: Use strong, assured language when talking about materials (aerospace aluminum, recycled materials) and construction ("built to last," "precision-machined"). Back this with the "Made in the USA" stamp.
• •Weave in the Brand Story Subtly: Occasionally allude to the brand's resilience and family-owned nature to build authenticity and connection, without making it the sole focus of every message.
• •Speak the Language of the EDC Community (When Appropriate): Utilize terms and address pain points relevant to everyday carry enthusiasts, showcasing understanding of their needs for efficiency and quality gear.
• •Maintain an Approachable and Direct Voice: Keep language clear, concise, and genuine. On platforms like TikTok, allow for a bit more personality and humor, but always circle back to the core benefits of the product. Ensure consistency across all customer touchpoints, from website copy to social media replies.

Social Perception

Generally viewed as a high-quality, innovative, and durable minimalist wallet. Customers appreciate the slim profile, secure card storage, and aesthetic design. The "Made in the USA" aspect and customization are well-received.

Copy Examples

• •Headline: Ditch the Bulk. Embrace the XSTO. Body: Tired of a wallet that weighs you down? The Akeeni XSTO Wallet is precision-machined from aerospace aluminum for ultimate durability without the heft. Carry everything you need, effortlessly. #MinimalistWallet #EDCgear #XSTO
• •Headline: Your Life, Engraved. Body: The Akeeni XSTO isn't just a wallet; it's a statement. Customize yours with unique artwork or a meaningful monogram. Crafted in California, designed for your story. #CustomWallet #MadeInUSA #Akeeni
• •Headline: Built From Resilience. Designed For Life. Body: Like our story, the Akeeni XSTO Wallet is made to endure. Forged from premium metals, it’s the last wallet you’ll ever need. Secure your essentials with confidence and style. #AkeeniStrong #XSTOWallet #BuiltToLast
• •Headline: Hear That Click? That's Security. Body: The satisfying click of your cards locking into the Akeeni XSTO Wallet means peace of mind. Slim, secure, and always ready. Experience the smarter way to carry. #SecureWallet #Innovation #AkeeniClick
• •Headline: More Than Minimal. It's XSTO. Body: Don't just reduce what you carry, upgrade how you carry. The Akeeni XSTO Wallet offers smart organization for cards, cash, and even business cards, all in an ultra-slim, 100% metal design. #XSTObyAkeeni #SmartCarry #FunctionalDesign